Conference Date

March 12-13, 2007
Hotel Sofitel
Redwood City, California

Contact

General Inquires
800-831-3080

• DRC Home
• Register
• Speakers
• Schedule
• Panel & Focus Group
• Venue
• Sponsorship
• Evans Data Corp

March 12-13, 2007 – Hotel Sofitel – Redwood City, California

In an event unlike any other, developer relations experts from leading companies in the software and tools industry will come together to discuss best practices and reveal the techniques behind their success!

Keynote Speakers:

Evans Data is pleased to announce the 3rd Annual Evans Data Developer Relations Conference to be held March 12-13, 2007 at the Sofitel Hotel in Redwood City.

Get expert advice from visionary keynote speakers, gain insight from leading authorities in 3 exceptional tracks, network and compare notes with colleagues in other companies, share your developer program experiences, and form partnerships in this one-of-a-kind, two-day event.

Highlights include:

• 7 keynotes delivered by top developer relations executives
• 3 tracks to meet your specific needs:
• Business Track
• Technical Track
• Marketing Track
• Interactive round table discussion
• Live on-stage developer focus group
• Networking opportunities galore:
• Morning & afternoon breaks
• Birds-of-a-feather luncheons
• Welcoming dinner
• VIP evening cocktail reception

Who will attend:

• VPs, CTOs, and CEOs
• Business Development Managers & Directors
• Managers & Directors of Developer Programs
• Product Marketing Managers & Directors
• Marketing Managers
• Technology & Developer Evangelists
• Products Managers
• Research Managers
• Corporate Communications Managers
• Heads of Developer Marketing
• ANYONE who deals with developers!

We have three rich tracks to choose sessions from in addition to seven powerful keynotes:

1. The Business of Developer Relations which will explore the issues of measuring program ROI, the connection between developer programs and company revenue, budgeting for basic developer programs/costs of developer programs, how to run/get organization's commitment of internal resources, and more.

2. Technology Issues and Best Practices focused on the latest developments in tools, SDKs and other essentials, how to create a successful trial program, conducting beta programs, ABCs of technical content for developers, how to gather feedback in a systematic approach, and more.

3. Marketing to Developers which will examine new techniques for recruiting developers into your program, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer relations program, and more.

The conference will be held March 12-13, 2007 in Redwood City at the Hotel Sofitel. We will have 21 sessions within the three tracks, plus seven keynotes to address the general assembly, an onstage developer focus group, and a special interactive roundtable event. In addition, Evans Data will share highlights from its annual Developer Relations Programs survey of over 400 developers, and a special analysis of trends that will shape the technology landscape.

Whether you're starting a new developer relations program or building a current one, you deserve all the help you can get – and this is where to get it!

© 2006 Evans Data Corp.