Schedule-at-a-Glance

This schedule is subject to change
Monday, March 21, 2011
7:30AM -
5:00PM
Registration
8:30AM -
8:45AM
Welcome and Opening Remarks: Michael Holmlund, Evans Data Corp.
Keynotes
8:45AM -
9:30AM
Janel Garvin, Evans Data Corp. - Founder and CEO
Developer Landscape 2011 - What Changed in 2010 and What's Ahead in 2011 - Reporting and forecasts from Evans Data's surveys of developers including the 2011 Developer Program Survey, 2011 Developer Marketing Survey and the latest Global Development survey of over 1,200 developers worldwide
9:30AM -
10:15AM
James Reinders, Intel - Chief Evangelist and Director of Marketing
Developer Program Content Technical and Marketing - Don't miss this insightful and entertaining discussion. James will talk about the challenges in connecting with a technical audience when your technical experts shun "smoke and mirrors" and your marketing experts shun "geek speak."
10:15AM -
10:30AM
Break
Track Sessions
  Marketing Business/Technical
10:30AM -
11:15AM


Ray Gans, Actuate - Community Manager
Nobby Akiha, Actuate - Senior VP of Marketing
Building a Better Mousetrap - How to attract developers and keep them in your community
Sonya Barry, Oracle - Community Manager
Java.net Case Study - Implementing a more modern and cost-effective infrastructure through homegrown and open source technologies.
11:15AM -
12:00PM


Jon LeBlanc, Yahoo - Principal Software Engineer
Lessons learned from building the Yahoo! Developer Network

Michael Christie, HP - Manager, Content & Special Interest Programs for HP AllianceONE Partner Program
Fitting it All Together: Operating a distributed worldwide partner program
12:00PM -
1:00PM
Lunch
Hot Topic Round Tables
1:00PM - 2:00PM Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Using Social Media, Application Distribution and App Stores, Successful Tools for Developers, New Methods for Tech Support, What should be in an SDK, Which APIs Need to be Exposed, - and more! Rotate between three different discussions during the time for maximum interest and networking.
Keynote
2:00PM -
2:45PM
Jean Elliott, Microsoft Corporation - Senior Director, Marketing - Strategic and Emerging Business Team
From Bits to Business - Since 2008 Microsoft has complemented MSDN with BizSpark, a global program designed to catalyze the success of technology entrepreneurs. Jean will discuss the far-reaching implications of engaging "everywhere locally" with more than 35,000 young companies and 2,500 partners in over 100 countries.
Track Sessions
  Marketing Business/Technical
2:45PM -
3:30PM


Rachel Luxemburg, Adobe - Group Manager, Developer Relations - When Two Developer Communities Come Together - How to work with partners and manage expectations when there's two developer organizations involved. Anders Ohlsson, Embarcadero - Staff Engineer / Developer Relations
Moving from a Custom Developer Relations Program to an Off-the-Shelf Social Network Infrastructure - Hear how Embarcadero is effectively doing this.
3:30PM -
3:45PM
Break
3:45PM -
4:30PM


Michael Holmlund, Evans Data Corp. - Analyst
Recruiting the Developer - Mike will report on the best ways to reach developers and attract them to your program - wisdom from EDC's 2011 Developer Marketing Patterns survey
Sergio Gonzales, eBay - Director, eBay Developers Program
From 0 to L337 - Cultural Norms of the Modern Developer
4:30PM -
5:15PM


Carolyn Mellor, PayPal - Senior Program Manager, PayPal Developer Network
Using developer research to build an engaging developer website and program offering
Richard Tywoniak, Cisco - Senior Manager, Partner Programs
Application Stores - A new Go-To-Market strategy for delivering developer applications to your enterprise customers
5:30PM -
6:30PM
Cocktail Reception
Tuesday, March 22, 2011
7:30AM -
5:00PM
Registration
Keynotes
8:30AM -
9:15AM
Ed Schmit, AT&T - Director, AT&T's Developer Program
Ed brings insight and interest with a talk about AT&T's developer program and the special challenges that face program managers in the telecommunications space.

9:15AM -
10:00AM
Laura Merling, Alcatel Lucent - VP, Open API Platform and Strategy
APIs shape the kind of apps that developers can make. Laura is an expert who will share her knowledge of the importance of exposing the right APIs and how doing so you can enhance your program.
10:00AM -
10:15AM
Break
Track Sessions
Marketing Business/Technical
10:15AM -
11:00AM
Eddie Amos, Juniper Networks - VP - Junos Developer Marketing
Junos - Powering the Programmable Network
Michael Rasalan, Evans Data Corp. - Senior Analyst
Using Research for Competitive Advantage - Michael will explain specific research methodologies and when to use each to capture the most actionable data
Keynote
11:00AM -
11:45PM
Alice Chou, IBM - Director of IBM developerWorks
Listen to Alice share some of the insights that IBM's developer program has gained throughout the time they've been fostering a developer community that includes millions of developers worldwide
11:45PM -
12:45PM
Lunch
Panel
12:45PM -
1:30PM
Panel Presentation: Designing the Ideal App Store - Program managers debate the importance of app stores features and discuss the right way to split revenue, catalog apps, share customer information and more - don't miss this dynamic event!
Moderator:
John Andrews, Evans Data Corp.
Track Sessions
Marketing Business/Technical
1:30PM -
2:15PM
Adam Grabowski, Navteq - Manager, Resources & Community Services
Adam Whaley, KPI Consulting - VP Product Development
Accelerating Member Recruitment through Design and Function
Delyn Simons, Mashery - Director of Developer Relations
Devon Biondi, Mashery - Director of Platform Strategies
Going Geo-Loco! Location-based Services, Developers, and Your Open Platform - In 2011, your open API platform needs to keep up with the needs of location-based services (LBS) developers looking to build location-aware apps. We will review use cases from today's top LBS API platforms, such as Yellow Pages Group, FourSquare, SimpleGEO, and Quova and share how you can make your APIs a delight for LBS developers to use and create killer apps.
2:15PM -
2:30PM
Break
Developer Event
2:30PM -
3:45PM
LIVE ONSTAGE DEVELOPER FOCUS GROUP - One of the conference's MOST POPULAR events! This is your chance to ask developers what you want to know - Ten developers answer the questions you submit
Moderator:
Janel Garvin, Evans Data Corp. - Founder and CEO
3:45PM -
4:00PM
Closing Remarks
 
Conference Date
March 21-22, 2011
Sainte Claire Hotel
San Jose, California

Click here for the
2010 Conference Highlights

Contact
General Inquires
800-831-3080

Sponsor Companies
Developer Shed
CodeProject
Integration Developer News
Lake Quincy Media
1105 Media


Participating Companies
Adobe
Actuate
Alcatel-Lucent
AT&T
Cisco
eBay
Embarcadero Technologies
Hewlett-Packard
IBM
Intel
Juniper Networks
Mashery
Microsoft
Navteq
Oracle
Paypal
Yahoo!
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