Featured Speakers

The Evans Data Developer Relations Conference will feature professionals from industry leading companies. Here is a sample of what you will learn from our stellar keynote presenters:

John Andrews (View Bio)
President & CEO
Evans Data Corporation

Understanding the Critical Intersection of Developer Programs and Web 2.0

This keynote will reflect on the ever-changing developer population and demographics of 2007 and beyond. John will provide insights into how to proactively manage these global shifts to your company's advantage.


Gary Griffiths (View Bio)
VP Cisco, President WebEx Products & Operations
Cisco Systems, Inc.

Web 2.0 and How it Applies to Business

Facebook and Friendster, Wikis and Blogs, anything "Web 2.0" is clearly the high tech rage. But while there is no argument that these exciting new means for collaborating and communicating are changing the social habits of consumers, will they transform business as well? Cisco-WebEx's Gary Griffiths will trace the economic and technology trends behind the Web 2.0 phenomenon, from Software-as-a-Service to Mashups to Composite Applications. As IT execs struggle to harness these trends for there own companies, this presentation will disclose the blueprint that Cisco is building the blueprint for overcoming the obstacles and bringing Web 2.0 and SaaS into business.


Patrick Chanezon (View Bio)
API Evangelist
Google

Google Opening Up to Developers: From 3 to 40 APIs in 2 years

In the past 2 years Google has gone from offering 3 SOAP APIs to its core services, Ads and Search, to more than 40 APIs using various technologies (REST, Ajax, Java) and covering a wide array of developer needs, with two main themes: giving developers programmatic access to Google services, and making the web better through standards and open source offerings (GWT, Gears). In 2007 Google started cooperating with other industry players to create new standard platforms in areas where they were needed: OpenSocial for social applications and Android for Mobile. During these 2 years Google has grown a team dedicated to developer relations.


Adam Gross (View Bio)
VP Platform and Developer Marketing
SalesForce.com

Developer Relations in the Cloud

The transition of platforms from the desktop and server room to 'the cloud' is changing not only how applications are built, but also who builds them, and why. These new Internet platforms are spawning a new kind of developer, with a new and more dynamic relationship between them and the platform provider. This presentation will look at the lessons from Salesforce.com's platform and developer program initiatives, and how companies following a similar path can expect to adapt their developer relations strategies.


Mark Yolton (View Bio)
Senior Vice President, SAP Community Network
SAP

Expert Communities: Co-Innovation Driving Business Value

Our organizations don't have a monopoly on creativity and innovation. Multiply your organization by building a culture of "Co-Innovation" -- customers, partners, consultants, individual developers, and your employees coming together to deliver value to your customers. In a short three years, SAP Community Network has grown to over 1 million members and a very active 5,000 posts a day. This vibrant developer and business process expert community is a multiplier that brings value to customers far beyond what employees alone could deliver. Learn how SAP has engaged, grown, developed, and nurtured a culture of Co-Innovation to deliver superior customer value and a competitive advantage in the market.


Kathy Mandelstein (View Bio)

Director - WW Rational Marketing Programs & Effective Software Delivery Program Leader
IBM Rational Software, IBM SWG

Care & Feeding of your Developer Community the Web 2.0 Way

Kathy Mandelstein will share her many years of experience in transforming IBM's industry award-winning developer program from a great technical resource to a thriving collaborative community. Learn how IBM leverages the capabilities that Web 2.0 technologies and social networking tools offer to enable user-generated community content and dynamic syndication directly to the favorite daily workspaces of the developers themselves.


Jean Elliott (View Bio)

Senior Director, Java Product Software Marketing
Sun

How Open is Too Open?

Openness, sharing and collaboration are fundamental in a Web 2.0 world. But what happens if an emerging community and a traditional corporation end up at odds? How do you make them complementary -- and make money?


Thomas Libretto (View Bio)

VP Forum Nokia
Nokia

Engaging the Long Tail of the Developer Community

Web 2.0 is not simply a technology statement. It's a strategic tool that can be used to engage, motivate, and drive developer activity and loyalty. This session will explore the use of new technologies, methods, and practices to satisfy the unique and diverse requirements of the mass developer market.


Donald Smith (View Bio)

Director of Ecosystem Development
Eclipse Foundation

Eclipse: How Innovation Networks Strengthen Developer Communities

The Eclipse community is focused on value creation by establishing innovation networks -- vendor-neutral and openly governed communities for collaboration and joint software development. A key benefit to participants in innovation networks is stronger developer communities. In this session we will overview the building of innovation networks and how organizations can strengthen their developer programs by participating in them.

Conference Date
April 7-8, 2008
Hotel Sofitel
Redwood City, California

2007 Conference Highlights

Contact
General Inquires
800-831-3080

DRC Brochure - Download PDF (380K)

Conference Sponsors
Ziff Davis
Jupitermedia
IBM
CNET Networks
Oreilly
The Code Project
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