Santa Cruz, CALIF. (July 1, 2020) – According to Evans Data’s recently released Global Development Survey report, 54.7% of developers worldwide use Microsoft’s Teams for remote development colla... Read More →

Santa Cruz, CALIF. (April 30, 2020) - Deploying an application without proper security features was cited as the “worst thing they could do” by 27% of developers and IT managers surveyed for the n... Read More →

FOR IMMEDIATE RELEASE Report Finds Ill-Targeted Messaging as Biggest “Pet Peeve” in Developer Marketing Santa Cruz, CALIF. (March 31, 2020) – Marketing professionals are missing the mark with d... Read More →

Organizers Working to Promote Healthy Event Environment San Jose, CALIF. (March 2, 2020) – With the 16th Annual Developer Relations Conference only one week away, organizers are continuing with the ... Read More →

On first look, software developers appear to be a more distinct and well-defined market segment than most others, which should make it easier to market to them. It’s always simpler to create messaging and positioning for a target market that is uniform and cohesive than it is for a very diverse market. And so developers give the appearance of being easy to market to; but is it that cut and dry? Read More →