Keynote Speaker

Bio:
Gina Poole is the Vice President for Rational Marketing & Practitioner Outreach at IBM. She is responsible for all worldwide marketing initiatives promoting IBM Software Group's practitioner and software development offerings, including marketing and messaging strategy, communications, collateral, advertising, and corporate events. In addition, she is responsible for IBM Rational trade shows, Internet and intranet marketing, channels marketing, competitive positioning and customer advisory councils, and references, as well as Rational's go-to-market activities and demand generation marketing programs.

In her previous role, she was vice president of IBM Software Group Marketing 2.0. She had worldwide responsibility for driving high impact demand generation programs and tactics; transforming the marketing mix to increase use of digital and social media; and leveraging marketing automation and analytics to optimize results. She directed a worldwide team to deliver IBM's software web presence, web marketing tactics including social media marketing, web-based sales channels, both face-to-face and virtual events, and demand generation programs.

Gina was also vice president, Innovation and University Relations for IBM. She had worldwide responsibility for developing and executing IBM's internal and external innovation programs for collaborating with employees, clients, partners, governments and academia to foster innovation. Prior to that, Gina was Vice President of Developer Relations for IBM where she had worldwide responsibility for IBM's developer programs that attract early adopters of technology, individual developers, and independent software vendors to IBM with tools, technical information, education, and interactive on-line resources. She launched and led IBM's developerWorks web community growing it to 8 million members worldwide.

Gina began her career with IBM as a programmer in the personal computer division. She has held a number of management positions in IBM's software and hardware divisions including: strategy and operations, technology and industry relationships, product management, and software development. Gina is a certified Project Management Professional (PMP) and holds degrees in computer science, business management, and economics.