April 7-8, 2008 - Hotel Sofitel - Redwood City, California

In an event unlike any other, developer relations experts from leading companies in the software, telecom and Web 2.0 markets will come together to discuss best practices and reveal the techniques behind their success!

Keynote Speakers:

John Andrews President & CEO Evans Data Corp.	Gary Griffiths VP Cisco President WebEx Products and Operations	Patrick Chanezon API Evangelist Google
Adam Gross VP Developer Marketing Relations Salesforce.com	Mark Yolton Senior Vice President Community Network SAP	Kathy Mandelstein Director WW Rational Marketing Programs IBM
Jean Elliott Sr. Director, Java Software Product Marketing Sun	Thomas Libretto VP Forum Nokia Nokia	Donald Smith Director of Ecosystem Development Eclipse

Evans Data is pleased to announce the 4th Annual Evans Data Developer Relations Conference to be held April 7-8, 2008 at the Sofitel Hotel in Redwood City.

Get expert advice from visionary keynote speakers, gain insight from leading authorities in 3 exceptional tracks, network and compare notes with colleagues in other companies, share your developer program experiences, and form partnerships in this one-of-a-kind, two-day event.

Highlights include:

• 9 keynotes delivered by top developer relations executives
• 3 tracks to meet your specific needs:
• Business Track
• Technical Track
• Marketing Track
• Interactive round table discussion
• Live on-stage developer focus group
• Networking opportunities galore:
• Morning & afternoon breaks
• Birds-of-a-feather luncheons
• VIP evening cocktail reception

Who will attend:

• VPs, CTOs, and CEOs
• Business Development Managers & Directors
• Managers & Directors of Developer Programs
• Product Marketing Managers & Directors
• Marketing Managers
• Technology & Developer Evangelists
• Products Managers
• Research Managers
• Corporate Communications Managers
• Heads of Developer Marketing
• ANYONE who deals with developers!

We have three rich tracks to choose sessions from in addition to nine powerful keynotes:

1. The Business of Developer Relations which will explore the issues of measuring program ROI, the connection between developer programs and company revenue, budgeting for basic developer programs/costs of developer programs, how to run/get organization's commitment of internal resources, and more.

2. Technology Issues and Best Practices focused on the latest developments in tools, SDKs and other essentials, how to create a successful trial program, conducting beta programs, ABCs of technical content for developers, how to gather feedback in a systematic approach, and more.

3. Marketing to Developers which will examine new techniques for recruiting developers into your program, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer relations program, and more.

The conference will be held April 7-8, 2008 in Redwood City at the Hotel Sofitel. We will have 24 sessions within the three tracks, plus nine keynotes to address the general assembly, an onstage developer focus group, and an open forum on Web 2.0 moderated by Navteq. In addition, Evans Data will share highlights from its annual Developer Relations Programs survey of over 400 developers, and a special analysis of trends that will shape the technology landscape.

Whether you're starting a new developer relations program or building a current one, you deserve all the help you can get – and this is where to get it!