Schedule-at-a-Glance

This Schedule is subject to change.

Monday, March 24, 2014
8:00am - 5:00pm	Registration
8:45am - 9:00am	Welcome and Opening Remarks
KEYNOTE SESSIONS
9:00am - 9:45am	Janel Garvin, Evans Data Corp - Founder and CEO Software Development Everywhere - the Changing Landscape Janel will present the latest survey data showing developers' changing patterns in technology adoption and future intentions on topics such as Cloud, Mobile development, Big Data, The Internet of Things, and other technologies, as well as attitudes on developer program features, program adoption and trends.
9:45am - 10:30am	Gina Poole, IBM - Vice President, Developer Outreach & Rational Marketing , IBM Software Group Software is Everywhere - Evolving role of developer ecosystem in the API/Cloud economy The new computing model (Cloud, Mobile, Big Data, Social) offers many more choices for developers in terms of frameworks, services and APIs to build and deploy applications as well as options to distribute their code through variety of marketplaces. Reaching and retaining developers attention will require delivering exceptional end to end digital experience on their journey of technology adoption.
10:30am - 10:45am	Break
BREAKOUT SESSION
	Track 1	Track 2
10:45am - 11:30am	David Intersimone, Embarcadero - VP, Developer Relations and Chief Evangelist Developer Success through Developer Program Collaborations and Social Networking In this technical session, David I will discuss how developer relations programs can work together and also show how you can use social network technologies to provide a developer relations platform that supports developers leveraging multiple platforms, devices and services.	Michael Rasalan, Evans Data Corp - Director of Research Beyond the Vertical: Finding New Meaning in Developer Segmentation To accurately target the developer market for your tools and services, segmentation is vital. Evans Data employs a classification of developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This session looks at how various ways to segment the developer population. It provides a jumping off point for examining developers that may allow you to expand your reach.
EXPERT PANEL
11:30am - 12:15pm	Integrating APIs into your Developer Program and Outreach We're living in a world that's getting ever more connected with that comes the need for companies well outside the traditional software space to publish APIs and attract developers to their platforms. But it's not enough to just expose an API. Join our panelists as they discuss the importance of supporting your developers with the basic elements of a developer program, and how to integrtae your APIs and platforms into that mix. Moderator: Jeff Hadfield, Code Project
12:15pm - 1:15pm	Lunch
KEYNOTE SESSION
1:15pm - 2:15pm	John Ellis, Ford - Head of Developer Program I'm not a car guy; I'm a software guy and I work at Ford The automotive industry's first-ever open developer program. Contributing their award-winning smart device / vehicle linking technology to open source. Ford Motor Company is a living example of David Kirkpatrick's adage that "every company is a software company." Join John Ellis as he shares the transformation under way at Ford Motor Company and how this is helping Ford "Go Further."
HOT TOPIC ROUND TABLES
2:15pm - 3:00pm	Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Using Social Media to Recruit Developers, Spurring Community Interaction, Successful Tools for Developers, Hackathons and Events, and more! Rotate between three different discussions during the time for maximum interest, discussion and networking.
3:00pm - 3:15pm	Break
BREAKOUT SESSIONS
	Track 1	Track 2
3:15pm - 4:00pm	Thomas Grassl, SAP - Global Head Developer Relations New Technologies and the Impact on Enterprise Developers New technologies and trends including mobile, big data, IoT, open sourceand devops are already part of enterprise development. How does this change the developer engagement and building your presence in the enterprise dev community. Learn about the changes and how to embed this into your developer outreach plans.	Larry McDonough, BlackBerry - Principal Evangelist Evangelism in a world of non-believers In a highly competitive environment, mobile development is not without challenges. Yet, despite competitive pressure from the other big platform vendors, BlackBerry has managed to maintain a healthy and growing app ecosystem. In this talk, I'll describe how we're adding new developers to the platform in such a difficult and competitive climate. What strategies are working, not working, and why.
4:00pm - 4:45pm	John Musser, API Science - Founder and CEO 10 Reasons Why Developers Hate Your API (and what to do about it) APIs are everywhere today and can be a great building block of modern applications. But all too often APIs are not truly great. Rather than love your API, developers curse it. How can you avoid that fate? In this session we'll look at the most common mistakes API providers make and you can avoid making them too. Do you offer a bad developer experience (DX)? Poor, inconsistent API design? Unreliable services? This talk is a deep dive on not just what to avoid but what to do instead. And you'll leave knowing how to get developers to love your API, not hate it.	Joe Rago, Walgreens - Senior Mobile Product Manager Putting an API on Our Stores: How Walgreens Works With 3rd Party Developers to Expand Its Omni-Channel Reach Why is an API strategy important to our business? Why did Walgreens create an API program? Walk-through of the various methods that the Walgreens API program uses to reach developers and lessons learned.
4:45pm - 5:30pm	Utpal Bhatt, Actuate - VP, Marketing Growing a community from 0 to over 3M BIRT developers!! Lessons learned and where do we go next!! BIRT is an open source embeddable data visualization and reporting technology platform within the Eclipse Foundation. Since the project's inception and the first code release in 2005, the BIRT community has grown to more than 3M developer across 157 countries. Actuate, the BIRT company, is the main contributor to this project and the supporter of the community. In this session, we will share real-life lessons we learned from our efforts to grow the community size and engagement.	Jeof Oyster, Pearson - Developer Services Manager Building Trust Through Developer Support Winning developers is just the beginning; retaining them and turning them into champions is an art of building trust. The key to success for the Pearson Developers Network is our bedrock developer-staffed support organization who's role is to keep developers moving. In this session, we'll describe how a Support-oriented developer relations model builds trust with our community, retains developers, and benefits Pearson's API Platform initiatives.
5:45pm - 6:45pm	Cocktail Reception
Tuesday, March 25, 2014
8:00am - 5:00pm	Registration
KEYNOTE SESSIONS
9:00am - 9:45am	Michael Ludden, Samsung - Head of Developer Marketing Developer Relations 2.0: How to attract, and more importantly actually help, developers in a world where every company wants to be "the platform." In this session, attendees will discover how to attract, and more importantly actually help, developers in a world where every company wants to be "the platform." This session includes key tips for providing true and lasting value for developers that can benefit any developer relations program, regardless of scope, size and product vertical.
9:45am - 10:30am	Scott Apeland, Intel - Director, Developer Network Igniting Passion in Your Program It's not just about tools, coding and support. Developers are driven by more than that. A developer program that understands their true motivations and then helps them pursue their passions, results in a much stronger community. Hear what Intel has found developers care about and the new programs we are using to connect with and support those passions.
10:30am - 10:45am	Break
BREAKOUT SESSIONS
	Track 1	Track 2
10:45am - 11:30am	Charles Mander, Evans Data Corp - Analyst To Slice or Dice or Consume Whole? Preparing Data for Optimum Digestibility Research results should always contain actionable findings for specific business purposes. To this end, Evans Data Corporation works closely with its clients through the entire research process, uncovering and articulating which data points would be most valuable for their current needs and future directions. In this session, we explore the relations between the purpose of research and the methodology involved, deconstructing specific examples of some of the methods Evans Data has refined and field-tested over the years to examine their uses and evaluate their pros and cons.	Mark Finnern, SAP - Chief Community Evangelist, SAP Community Network Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors Founded in 2007, the SAP Mentor Initiative has created a legacy of developer sustainability within SAP. Conceived around SAP Mentors-the SAP Community Network's most passionate and capable developers-the SAP Mentor Initiative enabled SAP to demonstrate sustainable leadership in areas such as co-innovation, advocacy and engagement. Today the SAP Mentor Initiative impacts SAP on every level. It even influenced SAP to make SAP HANA freely available to developers on the Amazon Cloud platform. SAP's Co-CEO Jim Snabe recently remarked on the SAP Mentors' credibility in influencing this key corporate decision. The SAP Mentors also nudged SAP into open sourcing their UI technology which is now available as OpenUI5.
11:30am - 12:15pm	Adam Seligman, Salesforce - Vice President, Developer Relations Innovation Today's technology landscape changes faster than ever before. The next killer language, device, or framework probably hasn't even been invented yet. Developers, now more than ever, are critical in driving business innovation. But do you truly know your developers? Adam Seligman, VP of Developer Relations at Salesforce shares his insight into what type of apps the more than 1 millions developers on the salesforce platform, are building on cloud platforms, what frameworks and languages they are using, and what motivates them.	Dan Martin, Mastercard - Community Manager Secular Community Marketing - Removing the religion from developer engagement In 2013, I was tasked with doubling our community size on a small budget. By focusing on trials, data analysis, and results-based marketing, our community quadrupled in 2013. Achieving community growth isn't luck, and isn't dependent on being cool. Turn your developer engagement into a science by focusing on real data and identifying real results.
12:15pm - 1:15pm	Lunch
The Data Game
1:15pm - 2:00pm	Play the Data Game for fun and prizes while learning interesting data points about the developer landscape. Bringing gamification to market research, Evans Data will challenge attendees' knowledge in a fast-paced, prize-filled game of data.
KEYNOTE SESSION
2:00pm - 2:45pm	Ed Schmit, AT&T Mobility - Executive Director Managing Developer Programs Holistically Managing a developer program is not just about putting on hackathons and exposing tools. More and more companies are looking to use APIs for strategic advantage, developer programs need to not just focus externally, but collaborate with internal teams to make sure that exposed enablers not just meet business needs but are useful to developers.
2:45pm - 3:00pm	Break
BREAKOUT SESSION
3:00pm - 3:45pm	Alexia Froudkine, Orange Partner - Director Developer Marketing & Alliances Dive into EMEA ecosystems Orange covers 31 countries in EMEA, how to approach the developer's ecosystem in mature and emerging markets with very different local expectations and feed entrepreneurship's spirit.	Rick Tywoniak, Cisco Systems - Senior Manager, Collaboration Developer Program DevNet, Cisco's New Developer Program The session will offer information and insight on key Cisco's new Developer Community: DevNet. DevNet is a new Developer Community for Cisco with the core mission of supporting Developers in the integration of Cisco technologies: including unified communications and collaboration, networking, and data center technologies. You'll gain the knowledge on how Cisco is transforming their approach to building a Developer Community. We hope to generate an open dialog around strategy for delivering Developer tools including: API tools, Developer Sandbox, Open Source software repositories, Application Certification and Enterprise AppStore
DEVELOPER EVENT
3:45pm - 5:00pm	LIVE ONSTAGE DEVELOPER FOCUS GROUP - One of the conference's MOST POPULAR events! This is your chance to ask developers what you want to know - Ten developers answer the questions you submit Moderator: Janel Garvin, Evans Data - Founder and CEO