Monday
| 8:00am - 5:00pm | Registration | ||||
| 8:45am - 9:00am | Welcome and Opening Remarks | ||||
| KEYNOTE SESSIONS | |||||
| 9:00am - 9:45am | Janel Garvin, Evans Data Corp - Founder and CEO Hot Topics in Software Development 2017 Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape from Cloud to Big Data to Mobile to IoT. |
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| 9:45am - 10:30am | Guy Kawasaki, Canva - Chief Evangelist The Art of Evangelism In this presentation, Kawasaki explains the art of evangelism. He will explain how to "spread the good news" of your product or service and get others to too. Kawasaki is the former chief evangelist of Apple, so this is a can't-miss session. |
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| 10:30am - 10:45am | Break | ||||
| BREAKOUT SESSION | |||||
| 10:45am - 11:30am | Track 1 | Scott Burnell, Ford Motor Company - Global Lead, Business Development & Partner Management Staying Relevant in the Developer's Eyes In this session, Scott discusses the necessity of keeping resources and tools fresh, interacting with-and staying in front of - the developer community. |
Track 2 | Matt Thompson, Microsoft - GM, Developer Evangelism Learned lessons looking after the two largest dev ecosystems on the Planet In this talk Matt will cover a number of learned best practices on how to scale your dev platform & programs, by placing bets, running experiments, and letting "1000 flowers bloom". Matt will draw on almost a decade of running the worldwide Java ecosystem for Sun Microsystems, and currently running the Developer Evangelism organization in the US for Microsoft. |
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| EXPERT PANEL | |||||
| 11:30am - 12:15pm | Justifying your Program
Developer programs need support from stakeholders and management within the company. How do you win that support and keep it through tracking metrics and ROI justifications? Our panel of experts will discuss these important questions. Moderator: David Intersimone, Evans Data Corp - VP of Developer Communities Participants: Adam Rogal, Uber - Head of Engineering, Developer Platform, Sam Ramji, Google - Vice President of Product Management for Google Cloud Platform, Susie Wee, Cisco - VP and CTO of DevNet Innovations at Cisco Systems, Amir Shevat, Slack - Head of Developer Relations, David Gene Oh, Meta - Head of Developer Relations |
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| 12:15pm - 1:15pm | Lunch |
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| KEYNOTE SESSION | |||||
| 1:15pm - 2:00pm | Willie M. Tejada, IBM - Chief Developer Advocate Developer Advocacy in the Cognitive Era Developers are the primary catalyst for today's business disruption, defining the future of technology and transformation. IBM's mission is to help developers realize their potential and identify the tools for success in three key areas: AI & Cognitive, Cloud Infrastructure, Data Security & Privacy. To achieve leadership in this space will mean harnessing the power of cognitive to redefine the way we solve today's business, world and human challenges. |
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| HOT TOPIC ROUND TABLES | |||||
| 2:00pm - 3:00pm | Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Quantifying ROI and Success Metrics, Leveraging Social Media, Developer Recruitment, Retaining Developers via Loyalty, Scaling a Developer Relations Team, Getting and keeping buy in, Hackathons and Events, Developer Program Pitfalls, and Benchmarking Your Program | ||||
| 3:00pm - 3:15pm | Break | ||||
| BREAKOUT SESSION | |||||
| 3:15pm - 4:00pm | Track 1 | Atlee Clark, Shopify - Apps and Developer Relations Director Keeping the trust battery full: Building a lasting relationship with your developer community Once you have lost the trust of the developer community, it can be hard to get it back. In this session, hear how to build and maintain trust with developers to foster a positive, lasting relationship from the start. |
Track 2 | Desiree Motamedi, Facebook - Head of Developer Platform Marketing How to Leverage Data to Drive Consumer Adoption As developers, marketers, and brands - how can we reach consumers in meaningful ways? This session reveals how Facebook is giving developers and businesses the tools and services to build, grow, and monetize in this increasingly complex landscape. |
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| 4:00pm - 4:45pm | Track 1 | Michael Rasalan, Evans Data Corp - Director of Research Deconstructing the Data: Engineering a Framework for Research The final objective in EDC research is always to deliver cogent, actionable recommendations. Research must begin with the right questions and a firm understanding of the market. This talk demonstrates, with EDC's own data, how a proper framework for research can best deliver success. |
Track 2 | Sam Ramji, Google - VP Product Management Developer relations in the era of digital platforms and ecosystems The digitization of the world around us opens the door to platform business models in every industry. Platforms thrive as a result of 'external subsidies' such as innovation delivered by the developer community rather than the platform provider and peer-to-peer referrals that take on a life of their own above and beyond traditional marketing and advertising. The bottom line: developer relations has a pivotal role to play in the success of of platform businesses. We should work together to enrich and standardize metrics for developer relations and elevate the profession. |
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| 4:45pm - 5:30pm | Track 1 | Suzanne Nguyen, Samsung - Senior Director - Head Samsung Developer Connection, Emerging Platforms Beyond Beer and Gear: Secrets to Putting on Successful Developer Conferences and Events Don't get us wrong, "beer and gear" is definitely a good start to a successful dev con, but if that's all you have, you likely won't have a second. From killer keynote speakers, to engaging and informative tech sessions, a good dev con needs meat, but with this often comes questions: How do we select speakers? Which sessions should be workshops? Do we need interactive content? What about marketing. Is a paid media strategy needed, or can we do organically and through digital? Learn which event tactics will help you not only host a great event, but also build an engaged community. |
Track 2 | Susie Wee, Cisco - VP and CTO of DevNet Innovations at Cisco Systems DevNet: Fostering innovation where applications meet infrastructure How did a networking company start behaving like a software company and build a thriving developer community? How is DevNet achieving scale by engaging a broader internal and external community? The mission of Cisco DevNet is to provide developers with the tools, resources and code they need to create innovative, network-enabled solutions. But it's more than just the technologies - DevNet is fostering innovation to help developers create seriously cool stuff. Join Susie Wee as she shares the successes, challenges and lessons learned in building a successful joint developer and innovation program, as well as what's next for the DevNet community. |
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| 5:45pm - 6:45pm | Cocktail Reception | ||||