Tuesday
| Tuesday, March 28, 2017 | |||||
| 8:00am - 5:00pm | Registration | ||||
| KEYNOTE SESSIONS | |||||
| 9:00am - 9:45am | Adam Rogal, Uber - Head of Engineering, Developer Platform Evolution of a Developer Platform: An Inside-Out Journey Join the session for an introspective look at the evolution of the Uber Developer Platform from its inception to today. Find out what worked, what didn't and lessons learned along the way. |
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| 9:45m - 10:30am | Scott Apeland, Intel - Director, Developer Network Customers Centered Developer Programs Developers aren't shy to say how they feel, but are we listening? Learn how to win developer mindshare and advocacy by developing systematic feedback mechanisms, empowering team members to act on insights and pivoting to a customer centric culture. |
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| 10:30am - 10:45am | Break | ||||
| BREAKOUT SESSIONS | |||||
| 10:45am - 11:30am | Track 1 | Adam FitzGerald, Amazon Web Services - Head, Worldwide Developer Marketing Inside Developer Relations at AWS With more than 2 million active developers using its services, Amazon Web Services helps people create new applications, technology and even companies. Engaging developers and helping them become successful has always been a core part of AWS's philosophy. This session will discuss how to achieve positive developer engagement at tremendous scale without an army of people. We will also discuss how AWS is using innovation in artificial intelligence services, function based cloud frameworks and new communication channels to engage developers in brand new ways that were not possible just two years ago. |
Track 2 | Larry McDonough, VMware - Director Product Management, Ecosystem Services DevRel Judo: Leveraging your company's organizational structure to build a stronger Developer Relations team Developer Relations is traditionally a centralized function, but what if you don't have a dedicated DevRel team? Can a decentralized DevRel team succeed? This presentation will highlight the dynamic and sometimes rocky journey that VMware has travelled regarding Developer Relations and the pros and cons of a decentralized structure. I'll talk about identifying and understanding developer personas, sharing standard developer relations functions across business units, managing resources and clarifying responsibilities, the importance of relationships with the product teams, and of course, constructing analytics to measure shared progress and success. The purpose is to help you strengthen your devrel teams by exploring your own company's structure, it's impact on your success and how you can leverage it's strengths to improve developer outreach. |
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| The Data Game | |||||
| 11:30am - 12:15pm |  Play the Data Game for fun and prizes while learning interesting data points about the developer landscape. Bringing gamification to market research, Evans Data will challenge attendees' knowledge in a fast-paced, prize-filled game of data.
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| 12:15pm - 1:15pm | Lunch |
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| KEYNOTE SESSIONS | |||||
| 1:15pm - 2:00pm | Thomas Grassl, SAP - Vice President, Global Head of Developer Relations and Marketing Developer Engagement: "Selling a car to a mechanic" Developer Relations has evolved a lot over the last years and we have a much better understanding about the developer audience and how to engage with them. We all know it is key to drive authentic content and communication to get their interest and trust. In this talk I want to discuss a few of these learnings in more details and also define a few core parameters your developer programs and teams should adopt to be successful. |
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| BREAKOUT SESSION | |||||
| 2:00pm - 2:45pm | Track 1 | Sarah Franklin, Salesforce - SVP Dev Relations & GM Trailhead How Equality Helps Quench the Developer Drought There has never been a better time to be a developer. Yet there aren't enough developers to meet the demands of the market. We face systemic issues in bridging the skills gap. But there is hope. There is untapped talent we can reach right now. DevRel teams have a unique opportunity to inspire a new age of developers and also influence social change. Join me to learn the what, why and how of embracing equality in developer relations and laying the groundwork for the age of equality. |
Track 1 | David Intersimone, Evans Data Corp.VP of Developer Communities Assessing a Bad Developer Program and Prescribing Fixes to Rescue It In this session, I will take you on a tour of a bad developer outreach program. You'll see some of the worst practices of developer marketing, developer relations, deliverables for developers, SDKs/APIs, content, social media, videos and more. I could take attendees on a tour of some of the worst examples of technology company developer programs, but I wont. Instead, I have created a fictitious company, "Eureka Digital Works", that has a developer relations program that has some serious problems. Come to my session and see how I've prescribed the fixes to rescue it. |
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| 2:45pm - 3:00pm | Break | ||||
| NEW EVENT - PITCH YOUR PROGRAM | |||||
| 3:00pm - 4:15pm | Ignite Talks - Pitch Your Developer or Partner Program This year we are shaking things up a bit by adding in fast paced Ignite talks where speakers have five minutes to pitch their program accompanied by 20 slides, for 15 seconds each, automatically advanced. Participation will not only provide awareness of your program but make you eligible to win prizes! |
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| 4:15pm - 4:30pm | Raffle Drawing | ||||