Developer Relations Boot Camp
Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
This Boot Camp also includes careful consideration regarding the reasons why developers seek out and contribute to developer programs, the most effective means of reaching out to them, and how you can leverage social media to greatest effect.
At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to run a world class developer program.
Date: Sunday March 20 10am - 4:45pm
|10:00am - 10:15am||Introduction: Decoding the Five Facets of Developer Relations
This introductory session will provide an overview of the day's events, introduce instructors and participants, and walk attendees through an overview of the five phases, using Evans Data's primary and secondary research to support key findings and provide a framework for further sessions.
|10:15am - 11:00am||Know Your Developers - Understanding Your Target Market
An in-depth look at identifying your developer community, discovering developer demographics, psychographics, tech adoption, and how to find the right developer personas for your technology.
|11:00am - 12:00pm||Essential Program Basics
An overview of the basic features every program needs to have to be successful, plus those that will differentiate your developer program from others. Covering a vast array of topics from building a robust community, providing support, effective communication, program extensions, and funding; this session provides the essential elements to any successful program.
|12:00pm - 1:00pm||Lunch
|1:00pm - 2:00pm||Building A Robust Developer Community Through Outreach
This session is comprised of a 15 minute overview and an in-depth interactive panel discussion that explores how to reach developers and position your technology to the best advantage. The panel will consist of experts in the high tech media, events and advertising space and will showcase the intricate details that are involved in strategic marketing today. Join our panelists as they share their expertise on growing a successful developer program through various forms of outreach.
|2:00pm - 2:45pm||Creating Enduring Partnerships that Inspire Loyalty
Once you've discovered the best practices for your developer program, recruited developers, expanded through outreach, you'll need to explore how to maintain your developer community. This session explores understanding community characteristics, sustaining core strengths while identifying areas of improvements, planning according to needs, and providing resources that inspire loyalty.
|2:45pm - 3:00pm||Break
|3:00pm - 3:45pm||Establishing Your Business Strategy
In this session, we discuss the importance of establishing your developer programs business strategy and aligning it with your company goals. We will also showcase how to apply your business objectives to an actionable plan to build, maintain, and grow a program that developers will want to join.
|3:45pm - 4:45pm||Five Facets of Developer Relations - Interactive Discussion
Join your colleagues for in-depth discussions on topics that matter in Developer Relations, including: Understanding Your Developer, Program Essentials, Outreach, Loyalty, and Business Strategy. Rotate every 20 minutes between three different discussions during the time for maximum interest, discussion and networking.
|Boot Camp ends with a certificate of completion|