Schedule-at-a-Glance

This Schedule is subject to change.

Sunday, March 26, 2017
9:00am - 4:40pm	Developer Relations Boot Camp - Join our educational training day for actionable in-depth insights on developer program strategy
Monday, March 27, 2017
8:00am - 5:00pm	Registration
8:45am - 9:00am	Welcome and Opening Remarks
KEYNOTE SESSIONS
9:00am - 9:45am	Janel Garvin, Evans Data Corp - Founder and CEO Hot Topics in Software Development 2017 Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape from Cloud to Big Data to Mobile to IoT.
9:45am - 10:30am	Guy Kawasaki, Canva - Chief Evangelist The Art of Evangelism In this presentation, Kawasaki explains the art of evangelism. He will explain how to "spread the good news" of your product or service and get others to too. Kawasaki is the former chief evangelist of Apple, so this is a can't-miss session.
10:30am - 10:45am	Break
BREAKOUT SESSION
	Track 1	Track 2
10:45am - 11:30am	Scott Burnell, Ford Motor Company - Global Lead, Business Development & Partner Management Staying Relevant in the Developer's Eyes In this session, Scott discusses the necessity of keeping resources and tools fresh, interacting with-and staying in front of - the developer community.	Matt Thompson, Microsoft - GM, Developer Evangelism Learned lessons looking after the two largest dev ecosystems on the Planet In this talk Matt will cover a number of learned best practices on how to scale your dev platform & programs, by placing bets, running experiments, and letting "1000 flowers bloom". Matt will draw on almost a decade of running the worldwide Java ecosystem for Sun Microsystems, and currently running the Developer Evangelism organization in the US for Microsoft.
EXPERT PANEL
11:30am - 12:15pm	Justifying your Program Developer programs need support from stakeholders and management within the company. How do you win that support and keep it through tracking metrics and ROI justifications? Our panel of experts will discuss these important questions. Moderator: David Intersimone, Evans Data Corp - VP of Developer Communities Participants: Adam Rogal, Uber - Head of Engineering, Developer Platform, Sam Ramji, Google - Vice President of Product Management for Google Cloud Platform, Susie Wee, Cisco - VP and CTO of DevNet Innovations at Cisco Systems, Amir Shevat, Slack - Head of Developer Relations, David Gene Oh, Meta - Head of Developer Relations
12:15pm - 1:15pm	Lunch
KEYNOTE SESSION
1:15pm - 2:00pm	Willie M. Tejada, IBM - Chief Developer Advocate Developer Advocacy in the Cognitive Era Developers are the primary catalyst for today's business disruption, defining the future of technology and transformation. IBM's mission is to help developers realize their potential and identify the tools for success in three key areas: AI & Cognitive, Cloud Infrastructure, Data Security & Privacy. To achieve leadership in this space will mean harnessing the power of cognitive to redefine the way we solve today's business, world and human challenges.
HOT TOPIC ROUND TABLES
2:00pm - 3:00pm	Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Quantifying ROI and Success Metrics, Leveraging Social Media, Developer Recruitment, Retaining Developers via Loyalty, Scaling a Developer Relations Team, Getting and keeping buy in, Hackathons and Events, Developer Program Pitfalls, and Benchmarking Your Program
3:00pm - 3:15pm	Break
BREAKOUT SESSION
	Track 1	Track 2
3:15pm - 4:00pm	Atlee Clark, Shopify - Apps and Developer Relations Director Keeping the trust battery full: Building a lasting relationship with your developer community Once you have lost the trust of the developer community, it can be hard to get it back. In this session, hear how to build and maintain trust with developers to foster a positive, lasting relationship from the start.	Desiree Motamedi, Facebook - Head of Developer Platform Marketing How to Leverage Data to Drive Consumer Adoption As developers, marketers, and brands - how can we reach consumers in meaningful ways? This session reveals how Facebook is giving developers and businesses the tools and services to build, grow, and monetize in this increasingly complex landscape.
4:00pm - 4:45pm	Michael Rasalan, Evans Data Corp - Director of Research Deconstructing the Data: Engineering a Framework for Research The final objective in EDC research is always to deliver cogent, actionable recommendations. Research must begin with the right questions and a firm understanding of the market. This talk demonstrates, with EDC's own data, how a proper framework for research can best deliver success.	Sam Ramji, Google - VP Product Management Developer relations in the era of digital platforms and ecosystems The digitization of the world around us opens the door to platform business models in every industry. Platforms thrive as a result of 'external subsidies' such as innovation delivered by the developer community rather than the platform provider and peer-to-peer referrals that take on a life of their own above and beyond traditional marketing and advertising. The bottom line: developer relations has a pivotal role to play in the success of of platform businesses. We should work together to enrich and standardize metrics for developer relations and elevate the profession.
4:45pm - 5:30pm	Suzanne Nguyen, Samsung - Senior Director - Head Samsung Developer Connection, Emerging Platforms Beyond Beer and Gear: Secrets to Putting on Successful Developer Conferences and Events Don't get us wrong, "beer and gear" is definitely a good start to a successful dev con, but if that's all you have, you likely won't have a second. From killer keynote speakers, to engaging and informative tech sessions, a good dev con needs meat, but with this often comes questions: How do we select speakers? Which sessions should be workshops? Do we need interactive content? What about marketing. Is a paid media strategy needed, or can we do organically and through digital? Learn which event tactics will help you not only host a great event, but also build an engaged community.	Susie Wee, Cisco - VP and CTO of DevNet Innovations at Cisco Systems DevNet: Fostering innovation where applications meet infrastructure How did a networking company start behaving like a software company and build a thriving developer community? How is DevNet achieving scale by engaging a broader internal and external community? The mission of Cisco DevNet is to provide developers with the tools, resources and code they need to create innovative, network-enabled solutions. But it's more than just the technologies - DevNet is fostering innovation to help developers create seriously cool stuff. Join Susie Wee as she shares the successes, challenges and lessons learned in building a successful joint developer and innovation program, as well as what's next for the DevNet community.
5:45pm - 6:45pm	Cocktail Reception

Tuesday, March 28, 2017
8:00am - 5:00pm	Registration
KEYNOTE SESSIONS
9:00am - 9:45am	Adam Rogal, Uber - Head of Engineering, Developer Platform Evolution of a Developer Platform: An Inside-Out Journey Join the session for an introspective look at the evolution of the Uber Developer Platform from its inception to today. Find out what worked, what didn't and lessons learned along the way.
9:45m - 10:30am	Scott Apeland, Intel - Director, Developer Network Customers Centered Developer Programs Developers aren't shy to say how they feel, but are we listening? Learn how to win developer mindshare and advocacy by developing systematic feedback mechanisms, empowering team members to act on insights and pivoting to a customer centric culture.
10:30am - 10:45am	Break
BREAKOUT SESSIONS
	Track 1	Track 2
10:45am - 11:30am	Adam FitzGerald, Amazon Web Services - Head, Worldwide Developer Marketing Inside Developer Relations at AWS With more than 2 million active developers using its services, Amazon Web Services helps people create new applications, technology and even companies. Engaging developers and helping them become successful has always been a core part of AWS's philosophy. This session will discuss how to achieve positive developer engagement at tremendous scale without an army of people. We will also discuss how AWS is using innovation in artificial intelligence services, function based cloud frameworks and new communication channels to engage developers in brand new ways that were not possible just two years ago.	Larry McDonough, VMware - Director Product Management, Ecosystem Services DevRel Judo: Leveraging your company's organizational structure to build a stronger Developer Relations team Developer Relations is traditionally a centralized function, but what if you don't have a dedicated DevRel team? Can a decentralized DevRel team succeed? This presentation will highlight the dynamic and sometimes rocky journey that VMware has travelled regarding Developer Relations and the pros and cons of a decentralized structure. I'll talk about identifying and understanding developer personas, sharing standard developer relations functions across business units, managing resources and clarifying responsibilities, the importance of relationships with the product teams, and of course, constructing analytics to measure shared progress and success. The purpose is to help you strengthen your devrel teams by exploring your own company's structure, it's impact on your success and how you can leverage it's strengths to improve developer outreach.
The Data Game
11:30am - 12:15pm	Play the Data Game for fun and prizes while learning interesting data points about the developer landscape. Bringing gamification to market research, Evans Data will challenge attendees' knowledge in a fast-paced, prize-filled game of data.
12:15pm - 1:15pm	Lunch
KEYNOTE SESSIONS
1:15pm - 2:00pm	Thomas Grassl, SAP - Vice President, Global Head of Developer Relations and Marketing Developer Engagement: "Selling a car to a mechanic" Developer Relations has evolved a lot over the last years and we have a much better understanding about the developer audience and how to engage with them. We all know it is key to drive authentic content and communication to get their interest and trust. In this talk I want to discuss a few of these learnings in more details and also define a few core parameters your developer programs and teams should adopt to be successful.
BREAKOUT SESSION
	Track 1	Track 2
2:00pm - 2:45pm	Sarah Franklin, Salesforce - SVP Dev Relations & GM Trailhead How Equality Helps Quench the Developer Drought There has never been a better time to be a developer. Yet there aren't enough developers to meet the demands of the market. We face systemic issues in bridging the skills gap. But there is hope. There is untapped talent we can reach right now. DevRel teams have a unique opportunity to inspire a new age of developers and also influence social change. Join me to learn the what, why and how of embracing equality in developer relations and laying the groundwork for the age of equality.	David Intersimone, Evans Data Corp.VP of Developer Communities Assessing a Bad Developer Program and Prescribing Fixes to Rescue It In this session, I will take you on a tour of a bad developer outreach program. You'll see some of the worst practices of developer marketing, developer relations, deliverables for developers, SDKs/APIs, content, social media, videos and more. I could take attendees on a tour of some of the worst examples of technology company developer programs, but I wont. Instead, I have created a fictitious company, "Eureka Digital Works", that has a developer relations program that has some serious problems. Come to my session and see how I've prescribed the fixes to rescue it.
2:45pm - 3:00pm	Break
NEW EVENT - PITCH YOUR PROGRAM
3:00pm - 4:15pm	Ignite Talks - Pitch Your Developer or Partner Program This year we are shaking things up a bit by adding in fast paced Ignite talks where speakers have five minutes to pitch their program accompanied by 20 slides, for 15 seconds each, automatically advanced. Participation will not only provide awareness of your program but make you eligible to win prizes!
4:15pm - 4:30pm	Raffle Drawing