Developer Relations Boot Camp
A One Day In-depth Strategic Developer Relations Workshop
The Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
The combination of an experienced boot camp faculty and Evans Data developer research will help attendees learn:
- the reasons why developers seek out and participate in developer programs
- effective means of reaching out to and communicating with developers
- how to leverage social media to greatest effect
- the best ways to start and/or grow a developer program
At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.
New Interactive Workshops!
After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.
Benefits of attending the Boot Camp
- Grow your developer community with the right members
- Use best practices to drive business success
- Reduce your DevRel costs and Increased your Program's Scalability
- Improve developer experiences on your Community site
- Leverage developers to increase business value
- Satisfy developer pain points
Your Boot Camp Faculty
Michael Rasalan – Evans Data Corp – Director of Research
Kirill Zaitsev – Evans Data Corp – Software Market Research Analyst
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Max Katz – IBM – Director of Developer Advocacy
Patrick McFaddin – DataStax – VP Developer Programs
Boot Camp Schedule
Date: Sunday March 17, 2019
Time: 9am - 5:00pm
The schedule is subject to change.
|9:00am - 9:15am||Introduction – Kirill and Michael
Throughout the bootcamp, we'll use Evans Data's primary and secondary research as well as the knowledge and insights of years of program experience to provide help you build or enhance a world class developer relations program. Kirill will introduce the speakers and schedule for the day.
|9:15am - 10:15am||Essential Developer Program Basics – Kirill
Presentation + Workshop
An overview of the basic features every program needs to have to be successful, plus those that will differentiate your developer program from others. Covering an array of topics from tools and APIs, providing support, effective communication, program extensions, and funding; this session provides the essential elements to any successful program.
|10:15am - 10:30am||Break|
|10:30am - 11:15am||Know Your Developers: Developer Personas and Segmentation – Michael
This session will discuss the advantages of understanding the natural developer personae within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.
|11:15am - 12:15pm||
Getting Buy-In and Creating a Win- Win Program Strategy - Scott
Presentation + Workshop
To start or enhance your developer relations program, we'll first take a look at how to create an overall strategy. We'll cover defining objectives, persona discovery, working with stakeholders to get their "buy in", enumerating desired outcomes and creating the measurements (KPIs) of success. Then we'll outline an execution framework so that you can run a successful, thriving developer community. The framework will include your list of program tactics, ROI metrics to support the investment, a step by step action plan and measuring results along the way to identify course corrections and new opportunities.
|12:15pm - 1:15pm||Lunch|
|1:15pm - 2:15pm||Beyond the portal – Creating developer experiences that last – Patrick
Presentation + Workshop
We’ll cover Developer experience best practices that help you create a compelling onboarding experience that will win and retain your developers.
|2:15pm - 3:00pm||
Building a Robust Developer Community through Outreach – Max
This session explores how to reach developers and position your technology to the best advantage. We cover events like hackathons and code camps, contests, search engine advertising, creating a social media presence, public relations, and other forms of outreach.
|3:00pm - 3:15pm||Break|
|3:15pm - 4:00pm||Program Marketing Panel: Social, Blog, PR, etc.
This interactive session will cover a vast array of topics including developer program marketing, social media outreach, blogging strategies, press relations and more. The panel consists of experts in high tech media, events, advertising, PR and social blogging. The panel members will showcase the intricate details that are involved in strategic marketing today. Join our panelists as they share their expertise on growing a successful developer program. The panel will also take your questions.
|4:00pm - 4:15pm||Thank you, certificates and celebration
Boot Camp ends with a DevRelate.com certificate of completion and a St. Paddy's day celebration. Join us for celebratory libations and networking!