Developer Relations Boot Camp

A One Day In-depth Strategic Developer Relations Workshop

The Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

The combination of an experienced boot camp faculty and Evans Data developer research will help attendees learn:

the reasons why developers seek out and participate in developer programs
effective means of reaching out to and communicating with developers
how to leverage social media to greatest effect
the best ways to start and/or grow a developer program

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

New Interactive Workshops!

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Benefits of attending the Boot Camp

Grow your developer community with the right members
Use best practices to drive business success
Reduce your DevRel costs and Increased your Program's Scalability
Improve developer experiences on your Community site
Leverage developers to increase business value
Satisfy developer pain points

Your Boot Camp Faculty

Michael Rasalan – Evans Data Corp – Director of Research
Kirill Zaitsev – Evans Data Corp – Software Market Research Analyst
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Max Katz – IBM – Director of Developer Advocacy
Patrick McFaddin – DataStax – VP Developer Programs

Boot Camp Schedule

Date: Sunday March 17, 2019
Time: 9am - 5:00pm
Cost: $695

The schedule is subject to change.

9:00am - 9:15am	Introduction – Kirill and Michael Throughout the bootcamp, we'll use Evans Data's primary and secondary research as well as the knowledge and insights of years of program experience to provide help you build or enhance a world class developer relations program. Kirill will introduce the speakers and schedule for the day.
9:15am - 10:15am	Essential Developer Program Basics – Kirill Presentation + Workshop An overview of the basic features every program needs to have to be successful, plus those that will differentiate your developer program from others. Covering an array of topics from tools and APIs, providing support, effective communication, program extensions, and funding; this session provides the essential elements to any successful program.
10:15am - 10:30am	Break
10:30am - 11:15am	Understanding Developer Segmentation and Determining Developer Personas – Michael Presentation This session will discuss the advantages of understanding the natural developer personae within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.
11:15am - 12:15pm	Getting Buy-In and Creating a Win- Win Program Strategy - Scott Presentation + Workshop To start or enhance your developer relations program, we'll first take a look at how to create an overall strategy. We'll cover defining objectives, persona discovery, working with stakeholders to get their "buy in", enumerating desired outcomes and creating the measurements (KPIs) of success. Then we'll outline an execution framework so that you can run a successful, thriving developer community. The framework will include your list of program tactics, ROI metrics to support the investment, a step by step action plan and measuring results along the way to identify course corrections and new opportunities.
12:15pm - 1:15pm	Lunch
1:15pm - 2:15pm	Beyond the portal – Creating developer experiences that last – Patrick Presentation + Workshop We’ll cover Developer experience best practices that help you create a compelling onboarding experience that will win and retain your developers.
2:15pm - 3:00pm	Building a Robust Developer Community through Outreach – Max Presentation This session explores how to reach developers and position your technology to the best advantage. We'll cover events like hackathons, meetups, online meetups, contests, social media presence, content and other forms of outreach.
3:00pm - 3:15pm	Break
3:15pm - 4:00pm	Program Marketing Panel: Social, Blog, PR, etc. This interactive session will cover a vast array of topics including developer program marketing, social media outreach, blogging strategies, press relations and more. The panel consists of experts in high tech media, events, advertising, PR and social blogging. The panel members will showcase the intricate details that are involved in strategic marketing today. Join our panelists as they share their expertise on growing a successful developer program. The panel will also take your questions.
4:00pm - 4:15pm	Thank you, certificates and celebration Boot Camp ends with a DevRelate.com certificate of completion and a St. Paddy's day celebration. Join us for celebratory libations and networking!