Schedule-at-a-Glance
The Schedule is subject to change.
| Sunday, March 17, 2019 | ||
| 9:00am - 5:00pm | Developer Relations Boot Camp - Join our educational training day for actionable in-depth insights on developer program strategy | |
| Monday, March 18, 2019 | |||
| 8:00am - 5:00pm | Registration | 8:45am - 9:00am | Welcome and Opening Remarks |
| KEYNOTE SESSIONS | |||
| 9:00am - 9:45am | Janel Garvin, Evans Data Corp - Founder and CEO Hot Topics in Software Development 2019 Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, DevOps, Mobile and IoT. |
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| 9:45am - 10:30am |
Willie M. Tejada, IBM - General Manager & Chief Developer Advocate Developer Ecosystems Group, Digital Business Group The Trifecta of Greater Good: Developer Advocacy in Practice via Code, Content, and Community Developer advocacy begins with creating the right digital environment and ecosystem in which individuals can learn and grow within a community designed for the greater good. In order to achieve this, organizations need to meet a certain set of developer expectations via an architecture of Code, Content, and Community. Willie addresses the ways in which these concepts can be leveraged to create a better world and explores how developers can be empowered by working smarter, faster and together. |
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| 10:30am - 10:45am | Break | ||
| BREAKOUT SESSION | |||
| Track 1 | Track 2 | ||
| 10:45am - 11:30am | Dan Shaw, Paypal - Global Head of Developer Relations Zen and the Art of Understanding Developers As developer relations engineers, advocates and evangelists, even as developer marketing professionals, it’s essential to understand developers. We’ll explore what makes a developer a developer, how to understand developer motivation and voice if you're not a developer, and how to approach this if you used to be a developer. Developers are responsible for generating an incredible amount of technical and business value, but it often seems like developer motivations are not in sync with the value we create. Why is that? In this session, you'll learn that, while understanding developers can be hard, our purpose and motivations are simple. |
Joel Nelson, Cartoon Network - Developer Relations Manager A Healthy Marriage: Identifying, signing-up and retaining development teams that meet our company's goals Identifying external development teams that are both willing and able to meet your organizational goals is a hefty challenge -- as is onboarding, cultivating and sustaining those relationships for the long-term. In our roles we balance evangelism and advocacy. The (art form? kung fu?) lies in aligning the goals of external teams with our own, forging compromises that ensure the whole is greater than the sum of the parts. With Cartoon Network's game platform, I'll discuss strategies we used to establish and maintain the balance, and our role as a TV Network publishing games for kids, within the framework of a large media company. |
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| 11:30am - 12:15pm | Deborah Foley, JP Morgan Chase & Co - VP, Head of Digital Customer Experience, Developer Ecosystem Matthew Keane, JP Morgan Chase & Co - VP, Digital Product Management, Developer Ecosystem Developer Portal Discovery Playbook A design thinking approach to developing Dev Portals. Join Deborah Foley (Design UX Lead) and Matt Keane (Product Lead and Developer Evangelist) for an introduction to the Developer Portals Chase and JPM are working on. We will share our Discover Strategy Playbook (Discovery / Ideation / Design / Testing / Iterating / Validating) and how to begin the process of discovering developer’s needs. A user-centric, research first approach we will show you examples and exercises on how to get started. Examples include Personas, User Flows, Site maps, White-boarding, competitive analysis, UX audits, quantitative and qualitative research to get inside the head of a developer as a user. |
Jim Jaquet, SAP - VP of Developer Relations How to fight for your budget The basic formula for developer relations is well known. You have to start somewhere, show results, build on success to secure executive support and funding. This talk will cover perspectives as both a consumer and producer/pusher of technology. |
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| 12:15pm - 1:00pm | Lunch |
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| KEYNOTE: DESIGN THINK WORKSHOP | |||
| 1:00pm - 3:15pm | Roger Chandler, Intel - Vice President & General Manager, Developer Programs & Initiatives Design Thinking Workshop Design Thinking is a repeatable, user focused innovation process that any professional can use to creatively address complex problems and opportunities. Applying tried and true methods developed by innovative design firms like IDEO, Stanford’s D.School, and successful inventors like Thomas Edison, participants will work together as both designers and users, gaining direct, hands-on experience completing a design thinking project. Along leading software ecosystem programs at Intel, Roger Chandler is also a d.thinking coach, and has led hundreds of design thinking projects with Intel and partner companies, and more than 5000 professionals have been through his workshops. |
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| 3:15pm - 3:30pm | Break | ||
| ROUNDTABLE DISCUSSION | |||
| 3:30pm - 4:15pm | Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism. | ||
| BREAKOUT SESSION | |||
| Track 1 | Track 2 | ||
| 4:15pm - 5:00pm |
Amanda Whaley, Cisco - Sr. Director of Developer Experience & Developer Advocacy Start an API Experience movement - The power of community for building great APIs Creating consistent and delightful API experiences for developers requires developer empathy, API design skills, and focus. As the use of APIs grow, organizations building the APIs face many questions.
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Zach Shelby, Arm - VP of Developers Dr. Grace Metri, Arm - Developer Program Manager Building a Global Developer Community the Lean Way Companies of all sizes are recognizing the value of building strong developer communities around their product offering. Due to resource limitations, it becomes critical for developer programs to clearly define why their building developer communities and how to make their community attractive, useful and unique for developers. In this session, we will discuss Arm's IoT and Big Data strategy, approach and experience building a strong following of enthusiastic global diverse developers and how we retain and continue to deepen engagement over time with developers by taking a hands on developer evangelist approach. We will also showcase how connecting with developers and nurturing collaboration lead to improvements in the overall developer product offerings and community innovation. Learn how you can get involved with Arm's open source communities. |
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| EXPERT PANEL | |||
| 5:00pm - 5:45pm |
Building DevRel Teams Behind a well designed and implemented developer program, there’s a hardworking team of developer relations professionals, advocates, marketing pros, and engineering gurus who execute your devrel effort. Join our panelists as they share their expertise on defining and finding the right team members for specific jobs, optimizing cross functional teams, and how to scale globally. Moderator: Marc Naddell, Gyrfalcon Technology - VP of Marketing Panelists: Scott Burnell, Ford Motor Company - Global Lead, Bus Dev and Partner Management Joshua Dong, Alibaba Cloud + AI - Senior Content & Community Manager Dr. Grace Metri, ARM - Developer Program Manager Cliff Simpkins, Microsoft - Director, Azure Developer Marketing |
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| 5:45pm - 6:45pm | Cocktail Reception | ||
| Tuesday, March 19, 2019 | |||
| 8:00am - 5:00pm | Registration | ||
| WORKSHOPS | |||
| 9:00am - 10:00am |
Jesse Davis, Devada - EVP of Product and Technology Building the Ideal Developer Community A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn't happen overnight. Attend for a fun, engaging, true hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success. |
Avinash Harsh, Weavr AI - CEO Grace Francisco, Roblox - VP of Developer Relations 5 Ways to Scale up Developer Support & Engagement Successful companies have derived meaningful benefits and contributed significant growth of their companies by creating, nurturing, and/or ramping up their Developer Engagement efforts - at scale. In this workshop, we will discuss and create a realistic plan along with our 3 R's framework for managing internal and external communities at scale, finding evangelists & advocates in the community, and making the true impact visible from the Developer relations efforts.
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| BREAKOUT SESSION | |||
| Track 1 | Track 2 | ||
| 10:00am - 10:45am | Michelle Little, Evans Data - Analyst Digging Deeper: Understanding Developer Psychographics A key goal of market research is to reveal actionable findings that inform business purposes. Too often, motivational data is overlooked. What factors drive developers to make the choices they do? Accurately tuning into developer motivations allows developer relations professionals to better meet the needs of developers through marketing and programs. In this session, we will explore techniques from user experience research, psychological science and market research to uncover developer motivations. In the process, we will use examples and methods from Evans' research to better understand how developers make choices. |
Jenny Burcio, Docker - Senior Developer Relations Manager Influencers aren't just for Instagram We’ve all seen them...those amazing community members that praise a product and teach others how to use it. From Microsoft MVPs to VMWare VExperts, companies have been building programs to support these advocates and scale their devrel efforts. Using the Docker Captains as an example, this talk will detail the steps to build an influencer program including: - How to know if you are ready - Metrics to track - Finding your advocates - Expanding beyond DevRel within your company - Tips and tricks to creating and managing a program that users want to be a part of |
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| 10:45am - 11:00am | Break | ||
| KEYNOTE SESSIONS | |||
| 11:00am - 11:45am | Adam Seligman, Google - Vice President of Developer Relations DevRel: Are we all doing it wrong? Much of what we call Developer Relations is focused on evangelizing new technologies and driving adoption metrics. But is that the best we can do? Are we creating dead-end careers instead of lifelong passions, for ourselves as practitioners as well as the communities we serve? In this talk, Google’s VP of Developer Relations, Adam Seligman, will talk about a new path forward for DevRel, one that sets us all up for success — not just for the next year, but for the next decade. |
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| 11:45am - 12:30pm | Jeff Sandquist, Microsoft - General Manager, Cloud + AI Developer Relations The Era of Authenticity Building successful products for developers means listening intently and earning their trust. In this session, Jeff Sandquist, Microsoft's General Manager of Developer Relations, will explain how Microsoft has reinvented its relationship with developers and provide practical guidance on how you can do the same, no matter the size of your organization. |
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| 12:30pm - 1:30pm | Lunch |
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| KEYNOTE SESSION | |||
| 1:30pm - 2:15pm | Siddhartha Agarwal, Oracle - Group Vice President, Product Management & Strategy Scaling developer evangelism without significantly growing the core evangelism team Increasing the number of evangelists is key to helping developers realize your organization’s commitment towards developer success on your platform. However, justifying the increased budget and spend is always hard as developer advocacy and relations is not directly tied to immediate pipeline growth and closed deals. This session will cover Oracle’s approach to significantly growing the awareness of Oracle’s Cloud platform as an intelligent, easy, and modern platform for developers to build next gen cloud native applications with messaging based interfaces and AI/ML built in, with very little growth in the number of full-time dedicated evangelists. Partnering internally and externally was key. |
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| BREAKOUT SESSION | |||
| Track 1 | Track 2 | ||
| 2:15pm - 3:00pm |
Sangeeta Narayanan, Netflix - Director, Edge Developer Experience Why DevEx cannot be an afterthought Digital transformation is sweeping the business landscape. This requires an emphasis on agility and resilience, and empowering people to deliver results faster. The need for increased velocity and shorter innovation cycles puts a premium on developer time. This has resulted in a greater focus on developer experience and productivity. That’s the good news. The bad news is that all too often, developer experience and operational excellence are an afterthought. This talk will cover how a combination of culture and technology can be used to incorporate these considerations into organizations and systems, thereby making developers more effective in delivering business value. |
Scott Burnell, Ford Motor Company - Global Lead, Business Development & Partner Management WIIFM? The reason most developer programs exist today is to enable developers to create products that specifically benefit the company hosting the program. You might offer plenty of tools to get a good return from your community... but what else can you offer that benefits them? |
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| 3:00pm - 3:15pm | Break | ||
| DEVELOPER EVENT | |||
| 3:15pm - 4:15pm | Live Onstage Developer Focus Group - This is your chance to ask developers what you want to know - a panel of developers answer the questions you submit. Moderator: Michael Rasalan, Evans Data - Director of Research |
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| 4:15pm - 4:30pm | Prizes | ||
