Developer Relations Boot Camp

Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

This Boot Camp also includes careful consideration regarding the reasons why developers seek out and contribute to developer programs, the most effective means of reaching out to them, and how you can leverage social media to greatest effect.

These interactive sessions will include work done in a workbook, which will satisfy the completion requirements set forth in this session. At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to run a world class developer program.

Date: Sunday March 22 10am - 4pm
Cost: $495

10:00am - 11:00am	Introduction: The Seven Pillars of Developer Relations - James Owen This introductory session will provide an overview of the day's events, introduce instructors and participants, and walk attendees through an overview of the seven pillars, using Evans Data's primary and secondary research to support key findings and provide a framework for further sessions.
11:00am - 12:00pm	Establishing Your Business Strategy & Differentiating Your Developer Community - Alec Saunders Alec Saunders has interacted with developers on many levels, from managing development projects with Microsoft to running a telecom startup with Iotum, to developer relations and developer evangelism leadership roles with BlackBerry and Microsoft. In this session, Alec will discuss the importance of establishing your developer program's business strategy and aligning it with your company's goals. Alec will also discuss the importance of identifying your developer community. Alec Saunders is a Principal Technology Evangelist for Microsoft, focusing on startups in the Canadian market, as well as an active tech blogger.
12:00pm - 1:00pm	Differentiating Your Program & Positioning Your Developer Program as a Resource - David Intersimone With more than forty years of tech industry experience, and thirty years specifically focused on developer relations, David I. has dedicated much of his professional career to the needs of a developer community. In this session, David I. will share insight into how to differentiate your developer program from others, and what it takes to best position your program as a resource for software developers. David Intersimone is Vice President of Developer Relations and Embarcadero Technologies' CodeGear Chief Evangelist, responsible for the CodeGear Developer Network Web
1:00pm - 2:00pm	Networking Lunch
2:00pm - 3:00pm	Try New Things & Get Developers Onboard with Your Platform - Drew Schweinfurth As a Developer Evangelist and Developer Relations professional, your task is to not only help developers get on board with your community and your platform, but also to foster their exploration of your technology to serve new needs and create new solutions. Drew Schweinfurth is dedicated to teaching others how easy it is to build beautiful products with the simple web development tools available to them and using them in everyday tasks. Drew will share strategies to help developers get onboard with your platform. Drew Schweinfurth is the Editor and Chief of developer.walgreens.com, and is a Developer Evangelist for the Walgreens API team.
3:00pm - 4:00pm	Creating Enduring Partnerships with Your Program / Mentorship Session - Dennis McGinley In this session, Evans Data will tie together the key points from the Boot Camp session, focusing on best practices in maintaining a developer community. This session will also include smaller, breakout sessions to validate and certify work done in the Boot Camp session, including completion of workbooks and certification.
Boot Camp ends with a certificate of completion