Schedule-at-a-Glance

This Schedule is subject to change.

Monday, March 23, 2015
8:00am - 5:00pm	Registration
8:45am - 9:00am	Welcome and Opening Remarks
KEYNOTE SESSIONS
9:00am - 9:45am	Janel Garvin, Evans Data Corp - Founder and CEO Hot Topics in Software Development 2015 Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape from Cloud to Big Data to Mobile to IoT. We'll look at developer adoption and intention for languages, platforms, devices, and more, and put it all into context with drill downs on developer program features and dynamics.
9:45am - 10:30am	Gina Poole, IBM - Vice President, Developer Engagement & developerWorks Evolving developerWorks into an agile machine developerWorks is IBM's digital engagement platform for developers worldwide, with eight different local language sites, 40,000 pieces of technical content and a variety of places for developers to interact. Gina Poole walks you through developerWorks' journey: from using agile development techniques, to covering multiple areas of interest and encouraging community building, leaving you with concrete best practices to help build and grow your developer communities.
10:30am - 10:45am	Break
BREAKOUT SESSION
	Track 1	Track 2
10:45am - 11:30am	Mike Maas, Cisco - Technical Evangelist - IoT/Cloud Changing Development Culture Market transitions come with inherent transitions in how software and services are crafted. How a company adapts to those transitions can determine its success or failure in addressing those new markets. This talk will give insight into Cisco's growing developer program, the new journeys into IoT/SDN/Cloud, the challenges of aligning multiple technologies, and the lessons learned rebuilding the organizational development culture inside and out.	Cliff Simpkins, Microsoft - Sr Product Manager, Windows Platform Developer Marketing Moving from apps to mobile experiences Today's world is tough for the modern developer: most homes today have more connected devices than people; most devices require a developer's allegiance to them; and users expect more from their apps, while expecting also to pay less (or nothing!) for them. In this talk, we'll examine this changing landscape, how developers are adjusting, and how Windows (and Microsoft) is evolving to help them rise to the challenge.
EXPERT PANEL
11:30am - 12:15pm	Starting a New Developer Program Developer programs continually evolve from the first initiative all the way to established mature and robust communities, and along the way there are best practices to adopt as well as pitfalls to avoid. A well designed and implemented developer program takes your development goals to the next level. Join our panelists as they share their expertise on starting, enhancing, and growing a successful developer program. Moderator: Jeff Hadfield, 1564B.com - Principal Participants: Marc Naddell, MediaTek - Director of Developer Relations, Bruce Jones, BMcCJ - Principal, Scott Regan, Apigee - Director of Marketing, Anna Schaller, Samsung - Sr Mgr Developer Services and Developer Relations, and Chris Traganos, Evernote - Director Developer Relations
12:15pm - 1:15pm	Lunch
KEYNOTE SESSION
1:15pm - 2:00pm	Thomas Grassl, SAP - VP, Global Head Developer Relations Connecting Developers with Things: Developer Relations for IoT Internet of Things is now part of many Developer Relations programs. How do you bridge the gap between the hardware and software engineers and build IoT developer programs that matter.
HOT TOPIC ROUND TABLES
2:00pm - 3:00pm	Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Using Social Media to Recruit Developers, Spurring Community Interaction, Successful Tools for Developers, Hackathons and Events, and more! Rotate between three different discussions during the time for maximum interest, discussion and networking.
3:00pm - 3:15pm	Break
BREAKOUT SESSION
	Track 1	Track 2
3:15pm - 4:00pm	Rob Spectre, Twilio - Director of Developer Evangelism Scaling Developer Evangelism If you thought the first 10,000 developers was hard - just wait. In the first public discussion of developer evangelism at Twilio, Rob Spectre shares what Twilio has learned over the past five years, serving over half a million developers with a mission critical evangelism program when your only product is an API.	Michael Pacholec, AT&T - Director, AT&T Developer Program at AT&T Mobility Using Hackathons to Reach Your Audience AT&T has been at the forefront of mobile carriers delivering coding challenges to reach prospective developers for our platforms and sponsors. These events have a unique atmosphere, with equal mixes of coding, skills building, people networking, competition and party. If your company has not considered coding challenges, learn from our perspective and join us or others having success in this space.
4:00pm - 4:45pm	Bruce Jones, BMcCJ - Founder/Principal Consultant Turning Your Research into Action Steps Research is only valuable if you can do something with it. How does Market Research actually empower your program decisions. Developer research is used to determine program and platform strategy, both internal long term planning, and helps to influence developers to adopt certain technologies that positively impact a variety of platform and industry directives. See how companies utilize developer research and influence developers to take action and realize increased ROI and market leadership. Custom benchmarking, gap analysis on product, platform, and developer programs are a big advantage at smart companies. Learn How and Why? Understanding developer trends in tools can help guide your program development and go to market tactics. See how to get on top of the landscape by learning how to see the dollar signs in your data.	Barton George, Dell - Director of Developer Programs Project Sputnik: Leveraging Developer Input and Feedback to Create a Client to Cloud Solution Project Sputnik was born of the idea to create an Ubuntu-based laptop targeted specifically at developers. Designed to involve developer feedback directly into the product development process and to conduct the effort publicly utilizing social media. Thanks to the power of the community, this concept went from project to product in a little over 6 months.
4:45pm - 5:30pm	Larry McDonough, VMWare - Director Product Management, Ecosystem Services Managing Internal, Private External, and Open Developer Ecosystems More and more, our developer ecosystems are splitting into many different and separate groups. This presentation will focus on how VMware has tackled the challenge of addressing the needs of internal (2nd party) developer teams, private partner developers as well as external/open source developers.	Michael Stowe, MuleSoft Inc - Developer Relations Manager "Why Developer Relations Programs Fail" Developer Relations/ evangelism is one of the hottest buzzwords in technology with more and more companies putting the focus on building and expanding their developer communities. In this session we'll take a look at the common traps that cause developer relations programs to fail, and what your company can do to avoid them.
5:45pm - 6:45pm	Cocktail Reception

Tuesday, March 24, 2015
8:00am - 5:00pm	Registration
KEYNOTE SESSIONS
9:00am - 9:45am	Scott Apeland, Intel - Director, Developer Network Winning the Modern Developer Today Intel's developer program touches over 10M developers covering app communities for servers, PCs, mobile devices and IoT. The developer landscape has changed dramatically over the last few years. Not only is there an explosion in APIs and companies engaging with developers, there has been a dramatic change in who developers are and what they want from developer programs. Learn how Intel has redirected it's program over the last 2 years to win the new mobile, web and maker communities. Hear examples of what we've found to work well in winning developer mind-share and where the biggest challenges exist.
9:45m - 10:30am	Scott Burnell, Ford - Global Lead, Business Development & Partner Management Corresponding Community Communication to an Effectively Evolving Ecosystem Are you speaking at your developer community or communicating with them? Explore different ways to engage developers through both large scale efforts as well as interactive and in-person opportunities. Scott Burnell discusses lessons learned while launching the auto industry's first ever developer program at Ford along with best practices from a decade of working with top mobile industry programs.
10:30am - 10:45am	Break
BREAKOUT SESSIONS
	Track 1	Track 2
10:45am - 11:30am	Joe Rago, Walgreens - Director, Digital & Marketing Division Extending Happy and Healthy Extending Walgreens reach through its third party developer program, Joe Rago will discuss how the Walgreens Developer Program has extended the retailer's reach beyond its stores and beyond its own mobile applications to a rapidly growing developer eco-system.	Adam Seligman, Salesforce - VP, Developer Relations Avoiding the Developer Drought: Preparing for the Demands of the App Economy 12 million developers worldwide may seem like a large number; however, the demand for this skill set exceeds far beyond the current developer population's capacity, creating a current drought for talent in the space. During this talk, Adam Seligman will describe how to avoid the developer drought by re-imagining what it means to be a developer, and key strategies to enable everyone within your organization to build apps incredibly fast.
11:30am - 12:15pm	Michael Rasalan, Evans Data Corp - Director of Research Deconstructing the Data: Engineering a Framework for Research The final objective in EDC research is always to deliver cogent, actionable recommendations. Research must begin with the right questions and a firm understanding of the market. This talk demonstrates, with EDC's own data, how a proper framework for research can best deliver success.	Michael Ludden, Nexmo - Global Director of Developer Relations DevRel: Universal Building Blocks & Best Practices, Learned The Hard Way Having been involved in Developer Relations at giant hardware companies like Samsung and HTC, giant software companies like Google, and small startups like Quixey and Nexmo, Michael Ludden will be sharing some best practices for building developer relations programs, the right way, from scratch - after having learned the hard way.
12:15pm - 1:15pm	Lunch
The Data Game
1:15pm - 2:00pm	Play the Data Game for fun and prizes while learning interesting data points about the developer landscape. Bringing gamification to market research, Evans Data will challenge attendees' knowledge in a fast-paced, prize-filled game of data.
BREAKOUT SESSION
2:00pm - 2:45pm	Kevin Toms, Philips Hue - Manager of the Developer Program Creating a Developer Program inside a 120 year old company. The challenges, breaking new ground, the victories. Traditional companies make products and sell products. Having an API is something different, an API is a platform for 3rd parties to create their own products on top of your own. Drawing on experience of building the Philips Hue Developer Program, which now has well over 200 Apps published for it by 3rd party developers, this talk will discuss the experiences and challenges of creating a developer program in a long established company that is a digital immigrant. Topics covered will be infrastructure, resourcing, working with 3rd party developers and the benefits that flow from 3rd parties using an API Platform.	Chris Traganos, Evernote - Director of Developer Relations Internal Advocacy: Dev Relations, App partners, and Product Engineering Collaboration Platforms require external developers and internal support across organizations. Hear some walk-throughs on how to build consensus, buy-in, and collaboration between partnerships, API teams, and product engineering to provide best in class support for your developer and start-up ecosystem.
2:45pm - 3:00pm	Break
DEVELOPER EVENT
3:00pm - 4:15pm	LIVE ONSTAGE DEVELOPER FOCUS GROUP - One of the conference's MOST POPULAR events! This is your chance to ask developers what you want to know - Ten developers answer the questions you submit Moderator: Janel Garvin, Evans Data - Founder and CEO
4:15pm - 4:30pm	Closing Remarks