Developer Relations Boot Camp
A One Day In-depth Strategic Developer Relations Workshop
The Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
The combination of an experienced boot camp faculty and Evans Data developer research will help attendees learn:
- the reasons why developers seek out and participate in developer programs
- effective means of reaching out to and communicating with developers
- how to leverage social media to greatest effect
- the best ways to start and/or grow a developer program
At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.
New Interactive Workshops!
After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.
Benefits of attending the Boot Camp
- Grow your developer community with the right members
- Use best practices to drive business success
- Reduce your DevRel costs and Increased your Program's Scalability
- Improve developer experiences on your Community site
- Leverage developers to increase business value
- Satisfy developer pain points
Your Boot Camp Faculty
David Intersimone "David I" - Evans Data Corp - Vice President of Developer Communities
Michael Rasalan - Evans Data Corp - Director of Research
Scott Burnell - Ford Motor Company - Global Lead, Business Development & Partner Management
Michael Aglietti - ThingWorx - VP Developer Programs
Boot Camp Schedule
Date: Sunday March 25, 2018
Time: 9am - 5:00pm
The schedule is subject to change.
|9:00am - 9:15am||Introduction - David I
This session provides an introduction of the day's workshop, and walks attendees through "Getting from the Why to the How". Throughout the workshop, we'll use Evans Data's primary and secondary research as well as the knowledge and insights of years of program experience to provide help you build or enhance a world class developer relations program. Let's get started!
|9:15am - 9:45am||Updated for 2018: Program Strategy, Getting Buy-In and Framework for Success
To start or enhance your developer relations program, we'll first take a look at how to create an overall strategy. We'll cover defining objectives, persona discovery, working with stakeholders to get their "buy in", enumerating desired outcomes and creating the measurements (KPIs) of success. Then we'll outline an execution framework so that you can run a successful, thriving developer community. The framework will include your list of program tactics, ROI metrics to support the investment, a step by step action plan and measuring results along the way to identify course corrections and new opportunities.
|9:45am - 10:15am||
Workshop #1 – Define an additional set of Buy-In items and ROI metrics
Each team will use their own experiences as well as knowledge about other existing developer programs to create an additional set of buy-in ideas and success metrics. A team presenter will report back to all attendees. There will be ample time for all attendees to discuss each team’s report and add additional content.
|10:15am - 10:30am||Break|
|10:30am - 11:00am||Updated for 2018: Essential Developer Program Basics
An overview of the basic features every program needs to have to be successful, plus those that will differentiate your developer program from others. Covering an array of topics from tools and APIs, providing support, effective communication, program extensions, and funding; this session provides the essential elements to any successful program.
|11:00am - 11:30am||
Workshop #2 – Create a List of Additional Developer Program Features
Each team will take the starting list of developer program basics – evaluate which will work for their company’s program and come up with additional program features that will attract a wider audience of developers.
|11:30am - 12:00pm||New Topic: Know Your Developers: Developer Personas and Segmentation - Michael R
This session will discuss the advantages of understanding the natural developer personae within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.
|12:00pm - 12:30pm||
Workshop #3 – Create a set of Developer Personas and Segments - Michael R
During this workshop, teams will define the elements that are most compelling within the context of their own particular technologies and goals. Then, with a provided sample data set of developer demographics, firmographics, and developer responses each team will define a set of personas and segments. A team presenter will report back to all attendees. There will be ample time for all attendees to discuss each team’s report and add additional content.
|12:30pm - 1:30pm||Lunch|
|1:30pm - 2:00pm||New Topic: Crafting a Win-Win-Win Strategy for your Developer Program - Scott
The reason most developer programs exist today is to enable developers to create products that specifically benefit the company hosting the program. You might offer plenty of tools to get a good return from your community, but what else can you offer that benefits your members and the users/customers they serve?
|2:00pm - 2:30pm||
Workshop #4 – Define a set of Additional Benefits for developer members - Scott
For this workshop, teams will create a list of additional benefits that are specific to what developer members and their companies (and users of their products/services) can receive. A team presenter will report back to all attendees. There will be ample time for all attendees to discuss each team’s report and add additional content.
|2:30pm - 2:45pm||Break|
|2:45pm - 3:15pm||Updated for 2018: Best Practices for Successful Developer Relations Programs
During this session we will look at a collection of best practices and program features that developers tell Evans Data are the top reasons they join and stay in a developer program.
|3:15pm - 3:45pm||
Workshop #5 – Create a list of Best Practices from your program and others
In this workshop, teams will discuss what additional program features and best practices they use and that they have found in other successful developer programs. A team presenter will report back to all attendees. There will be ample time for all attendees to discuss each team’s report and add additional content.
|3:45pm - 4:15pm||New Topic: Effectively Communicating with Developers
Developers are a special category of computer users. Effectively communicating with developers involves creating the right content, including technical information, and speaking in terms that developers appreciate. We'll explore some of the best ways in which you can effectively communicate with an audience of developers.
|4:15pm - 4:45pm||
Workshop #6 – Crafting Effective Communication with Developers
In this workshop, teams will list additional ways to talk with developers and will craft one unique, compelling email communication message (title and body). A team presenter will report back to all attendees. There will be ample time for all attendees to discuss each team’s report and add additional content.
|4:45pm - 5:00pm||Final Comments, Q&A, Information Links and Next Steps - All Faculty
In this informal end to the boot camp, we will take your final questions, take a look at additional information that is available about developer relations programs and offerings, and discuss next steps for your developer relations program including how Evans Data can help you grow your business and program.
|Boot Camp ends with a DevRelate.com certificate of completion|