Bio:
Michael is an experienced and successful technical leader with a deep understanding of open system architectures and network system engineering. He has successfully built several successful developer engagement teams from scratch. Michael is an RIT graduate, father to two boys and has spent nearly 30 years married to his best friend.

Boot Camp

Date/Time: Sunday March 25 - Boot Camp Room - 9:00am

Expert Panel: Future Directions for Developer Relations and Developer Technologies

Date/Time: Monday March 26 - Keynote Room - 11:30am

Bio:
Julie Anderson is outreach manager for the HP Inc.'s Developer Program, leading HP's global hackathon strategy to validate API readiness, drive product innovation, and develop an engaged community by introducing rapid, iterative, Design Thinking product-development methodology to cross-functional, internal teams.
Julie has a knack for building community and connecting dots inside and outside of HP. She is a leader on HP's global internal Makerspace initiative, and externally over the past ten years she has helped build tech and entrepreneur communities in Bend and Eugene Oregon, including BendTech, Eugene Tech.org and the Redefining Women in Tech group, which received a 2017 Mozilla Gigabit Cities grant to scale nationally.
Julie has spent the past six years working in R&D product development and partner programs at HP. Before that, she spent over a decade deeply entrenched in startup scene as an entrepreneur, and as a business development - "door opening" consultant for IT and technical marketing firms.
As a writer and an artist, Julie enjoys playing in the creative space where art, technology and humanity mash up, and magic, truth and beauty happens.

Session: Outreach in the Enterprise: Using Hackathons to Create Culture Change at HP Inc.

Date/Time: Tuesday March 27 - Track 2 - 1:45pm

Abstract:
When HP split into two companies in 2015 (Hewlett-Packard Enterprise and HP Inc.) Hewlett-Packard Enterprise took the developer program, leaving HP Inc. in a unique position as one of the largest tech companies in the world to start a new developer program from scratch. One of the biggest challenges has been exposing our traditionally siloed business units and engineering communities to the idea of opening up our technology to each other, and to the outside world. We started the HP Connect the Tech global HP internal hackathon program to help drive innovation by encouraging collaborative transformation across cross-functional teams. Turns out it's about WAY more than just tough challenges and clever code. I'll tell the story of how we measure success, what we've learned, and how we're leveraging the program to find, expose, test and build our APIs, and how we plan to scale our internal and external developer programs.

Bio:
Scott Burnell created and launched the world's first automotive developer ecosystem, the Ford Developer Program in 2013. To date he has welcomed over 15,000 developers in to the global Ford Dev community to innovate alongside the Ford AppLink team. By creating partnerships with mobile app publishers and developers, wireless network operators, and handset device manufacturers, Scott drives Ford's in-vehicle connectivity initiatives.
Prior to joining Ford, Scott enjoyed a successful career shaping the wireless industry. Starting with bag phones and beepers, he spent more than a decade developing corporate and indirect retail channels for major US wireless operators. Moving in to mobile content, Scott led the development and launch of more than 500 mobile apps and defined the mobile efforts for top brands such as E! Entertainment, Maxim, and Turner Networks. Ford Dev continues the long line of successful mobile ecosystem administration for Scott, including those at AT&T, Sprint, Verizon, and others.

Boot Camp

Date/Time: Sunday March 25 - Boot Camp Room - 9:00am

Session: WIIFM?

Date/Time: Monday March 26 - Track 2 Room - 4:45pm

Abstract:
The reason most developer programs exist today is to enable developers to create products that specifically benefit the company hosting the program. You might offer plenty of tools to get a good return from your community... but what else do can you offer that benefits them?

Bio:
Roger Chandler is the Vice President and GM of Intel's Developer Programs and Initiatives organization. His team is responsible for leading Intel's worldwide app ecosystem strategy, developer outreach & evangelism programs, client platform software partner relations, and new technology innovation programs, with a particular focus on gaming, VR, and consumer software applications. During Roger's 19 years with Intel, he has led software, innovation, and product efforts in Intel's manufacturing group, Intel's technology labs, and Intel's consumer CPU product teams. He is active in multiple industry organizations and is one of Intel's leading experts on user-focused innovation and has directly coached more than 5000 senior leaders on the process of "design thinking."

Keynote: Co-Designing the Future with the Developer Ecosystem

Date/Time: Tuesday March 27 - Keynote Room - 12:00pm

Abstract:
For decades Intel has partnered with software developers around the world to define, deliver, and improve their products. Learn how Intel co-designs user-focused platforms with the software ecosystem, makes it easier for developers to better harness the capabilities of Intel products, and helps ISVs to better sell their software products. This talk will provide specific examples from IOT, Artificial Intelligence, PC Gaming, and Virtual Reality to make it all fit together so that end-users are delighted and developers can grow their business.

Bio:
Kris Chant is Director of Developer Relations at Salesforce, where he helps developers build apps their customers love. He focuses on developer learning, engagement and enablement through the Salesforce Developers website, developer.salesforce.com

Session: Using Community to Grow your Developer Program

Date/Time: Monday March 26 - Track 1 Room - 4:45pm

Abstract:
Learn how Salesforce built one of the largest, most vibrant developer communities in the world, using strategies you can incorporate into your DevRel program.

Bio:
Paul started Alexa’s global hackathon and evangelism programs with the express intent of mentoring developers and designers as they explore the new world of voice user interface. Originally from Denver, he has spent the last twenty years in the greater Seattle area. Prior to Amazon, he worked on gaming at Disney where he ran engineering for kid’s virtual worlds.

Follow him on Twitter, LinkedIn, and Twitch @PaulCutsinger or at www.PaulCutsinger.com.

Keynote: Anatomy of an Amazon Alexa Evangelist

Date/Time: Monday March 26 - Keynote Room - 9:45am

Abstract:
Who are they? What makes them tick? What do they accomplish? In this session, you’ll get a behind the scenes look at how the Alexa evangelism team operates and what we strive to achieve.

Bio:
Mithun Dhar is a senior executive with nearly 20 years of experience in the technology industry and developer relations. His diverse background includes overseeing the growth of developer platforms, managing partner ecosystems and building support for new technology.
At HERE, Mithun is responsible for increasing the developer community's ability to harness the power of location intelligence and engagement with the HERE Open Location Platform (OLP). His focus is on the strategy and vision for the Open Location Platform and working closely with key partners, such as AWS, Microsoft, SAP and Bosch, to ensure that developers around the world can leverage location intelligence solutions in their products and services.
Before joining HERE, Mithun was Director of Developer Relations and Strategic Communications for SAP Concur, where he led a team that helped developers design, build and market applications that tap into the $1 trillion business travel industry.
Prior to that, he was a Principal Strategist for Technology and Communications at Citrix, Director of Product Marketing at Edifecs, and held numerous positions at Microsoft within Microsoft Research, product management, product marketing and developer evangelism.
Mithun speaks five languages and is known for his enthusiasm around developer communities and his ability to merge his technical background and business savvy. He has computer science and engineering degrees from Bangalore University and the National Institute of Information Technology in India.

Expert Panel: Future Directions for Developer Relations and Developer Technologies

Date/Time: Monday March 26 - Keynote Room - 11:30am

Bio:
Yolanda Fintschenko is a scientist who began creating marketing strategies to sell products to scientists and engineers 10 years ago. She brings her experience of crafting persuasive marketing strategies for a highly technical audience as director of marketing for Fixate IO and senior editor of the Fixate IO blog. Yolanda is also responsible for producing content that engages and maintains credibility with the biotech and bioIT space.
Yolanda has seen the value of creating targeted technical content strategies from thought leaders outside her company as a marketing manager at Thermo Fisher Scientific and a marketing and sales director at LabSmith. Yolanda holds a bachelor's degree in chemistry and Ph.D. in bioanalytical chemistry. Her technical expertise is in the fields of microfluidics, biodetection for biodefense, and food safety. She continues to serve the scientific community as a peer reviewer, review proposals for NASA and NIH, and regularly writes about effective content marketing practices and strategies to persuade scientists and engineers.

Workshop: The A to Z of Practitioner Content Marketing

Date/Time: Tuesday March 27 - Track 1 Room - 10:00am

Abstract:
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.
Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.
Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company's share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.

Bio:
Janel Garvin is the CEO of Evans Data Corp, and a Research Director focused on several disciplines. She founded the company in 1998 in order to fill a need for in-depth research into software development trends and adoption patterns amongst developers that was entirely lacking in the industry before Evans Data Corp, and which Evans Data Corp to this day exclusively supplies. Janel is currently actively involved with Evans Data's international initiatives and is also heading up and directing Evans Data studies on multi-core processing and parallel programming, as well as all development tools and application servers, and cloud computing. She also directs private competitive intelligence studies for clients and advises on tactical marketing to developers.

Keynote: Hot Topics in Software Development 2018

Date/Time: Monday March 26 - Keynote Room - 9:00am

Abstract:
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, Mobile and IoT.

Bio:
Mike has been with Digital, Compaq, HP, and Avaya in various product management and marketing roles, and has been with Red Hat for more than 7 years. Most of his time at Red Hat has been working on developer and partner programs, and he is currently Global Developer Relations Manager at Red Hat.

Session: Starting a Developer Program Begins with Data

Date/Time: Monday March 26 - Track 2 Room - 3:15pm

Abstract:
Red Hat is commonly known for Linux, open source, and communities. But when working with application developers, there had been a need to have succinct offerings that addressed their needs, encouraged technology/product adoption, and created brand loyalty. I will begin by describing a project I started with Evans Data (6+ years ago), share with you what we learned then and began to work on, and then touch upon a whole bunch more programmatic things that we did after that. By the way, data collection and analysis are never ending.

Bio:
Marie Huwe is VP of Developer Programs and Evangelism at DocuSign, where she leads both developer outreach and key engineering efforts for the number one eSignatures offering in the fast-growing space of Digital Transaction Management. From simple electronic signatures to complex workflows, DocuSign is the fastest, most secure way to make every approval and agreement digital. Previously, Marie spent 18+ years at Microsoft, where she was most recently General Manager for Integrated Marketing for Microsoft Business Solutions. In her time at Microsoft, Marie also led worldwide partner marketing, was general manager for developer tools marketing, and did stints as a product manager for SQL Server and Visual C++. Marie began her technology career at Borland Software in Scotts Valley, CA. She is a proud graduate of Northwestern University.

Session: Developer Market Segmentation: Who are developers and what do they want?

Date/Time: Monday March 26 - Track 2 Room - 4:00pm

Abstract:
If you are trying to build traction around your API, and create a "developer-first" culture, you better understand your target developer segmentation, so you can create the best developer experience. This session will go in depth into developer market segmentation through the lens of the DocuSign journey. At DocuSign, we make it possible for our 300,000 customers and 200 million users (in 188 countries) to sign, send and manage documents anytime, anywhere, and on any device. And 58% of all those transactions go through the DocuSign API, which has grown exponentially over the last couple years. Creating the right experience has been critical to that success, and that starts with understanding our target developer segments.

Bio:
David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I joined Borland Software in 1985 where he practically invented Developer Relations. During David I's forty-three years as a developer, development manager, developer community executive and chief evangelist, he has created a thriving global developer community, thousands of articles, videos and blog posts.
Before Embarcadero acquired the developer tools business from Borland Software, David spent more than 20 years with Borland in various evangelism, engineering, and development capacities, including creating the company's developer relations program.
Today, David I shares his visions and insights as a pioneer in developer relations with program managers and directors through Evans Data's Developer Program Advisory where he gives workshops, guidance and advice on program creation and enhancement and through the DevRelate Developer Program community website.

Boot Camp

Date/Time: Sunday March 25 - Boot Camp Room - 9:00am/P>

Expert Panel: Future Directions for Developer Relations and Developer Technologies

Date/Time: Monday March 26 - Keynote Room - 11:30am

Abstract:
Our panel of experts will discuss the future of developer programs and how new technologies are reshaping the features, conversations and deliverables for every developer community.

Bio:
Jonas Jacobi is an internationally known Web, Mobile and IoT visionary, technology innovator, and published author. Jonas' industry experience includes tenures as Technology Evangelist, VP of Marketing and Strategy, and co-founder and CEO, including the co-creation of one of the most prolific and game-changing new industry standards for the World Wide Web, the W3C and IETF WebSocket standard.
Currently, Jonas is responsible for the strategy and execution of IBM's developer engagements. In the world of the symbiotic relationship between developers, technology, and open source, his teams are responsible for building the trust and respect required to engage with today's millennial developers. Our mission reflects the continuous evolution of technology and how we help developers live up to their full potential by helping them achieve success in their own missions. Check us out at https://developer.ibm.com/code/

Keynote: IBM and The Developer Economy

Date/Time: Monday March 26 - Keynote Room - 1:15pm

Abstract:
Jonas will discuss how IBM has, in less than 12 months, changed its developer engagement strategy, changed the senior executive teams perspective of the developer economy, and rallied the entire company behind the mission to become the most trusted and respected technology company in the World.

Bio:
JJ Kass is the Head of Developer Programs at Dropbox, focused on helping developers build powerful integrations that connect their products with Dropbox’s 500 million registered users and 300,000 teams on Dropbox Business. JJ is responsible for the end to end experience of Dropbox’s more than 500,000 developers, including enablement, education, communications, and community.

Expert Panel: Future Directions for Developer Relations and Developer Technologies

Date/Time: Monday March 26 - Keynote Room - 11:30am

Bio:
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Keynote: Developer Relations "Fireside" Chat

Date/Time: Tuesday March 27 - Keynote Room - 11:15am

Abstract:
David Intersimone ("David I"), Evans Data's Vice President of Developer Communities, will host a conversation with Guy Kawasaki covering developer relations best practice and experiences. They'll also take questions from conference attendees.
Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies' Developer Tools Group.

Bio:
Airbnb is a trusted community platform for people to list, discover, and book travel accommodations around the world. To date, Airbnb has had more than 200 million guests.
Andrew was the first external hire for Airbnb's business development team in 2014 and he currently focuses on product partnerships and developer relations. Airbnb works with developers for IOT and smart home devices, host and guest affiliate programs, and volume/professional hosts.
Prior to Airbnb Andrew worked for Kai Huang, founder of Guitar Hero's startup, Blue Goji, and was a US Marine officer.

Expert Panel: Future Directions for Developer Relations and Developer Technologies

Date/Time: Monday March 26 - Keynote Room - 11:30am

Bio:
Michelle Little is an Analyst at Evans Data Corporation. She has more than 15 years of experience in research and teaching. Before joining Evans Data she worked for the University of Texas at San Antonio and for Northrop Grumman Corporation. While at Evans, Michelle has contributed to the Artificial Intelligence, Machine Learning and Big Data Development Report and the Internet of Things Development Report. She also manages custom projects. Michelle earned a doctorate in psychology from Temple University in Philadelphia in 2006.

Session: Digging Deeper: Understanding Developer Motivations.

Date/Time: Tuesday March 27 - Track 1 Room - 1:45pm

Abstract:
A key goal of market research is to reveal actionable findings that inform business purposes. Too often, motivational data is overlooked. What factors drive developers to make the choices they do? Accurately tuning into developer motivations allows developer relations professionals to better meet the needs of developers through marketing and programs. In this session, we will explore techniques from user experience research, psychological science and market research to uncover developer motivations. In the process, we will use examples and methods from Evans' research to better understand how developers make choices.

Bio:
Larry McDonough is the Director of Product Management for the Developer Ecosystems at VMware. He has previously presented on his work in numerous topics affecting developers including Developer Relations & DevOps, Developer Evangelism, Home Automation/IoT, Mobile App Security, and Android Development. Larry has a BS in Computer Science from University of California Riverside and an MBA from UCLA's Anderson Graduate School of Management.

Session: Beyond the Portal: An Innovative Developer Engagement Approach

Date/Time: Monday March 26 - Track 2 Room - 10:45am

Abstract:
As Developer Relations professionals, we've known for some time how important it is to go to where the developers are. It is a lot easier and more effective than getting them to come to us. Problem is, we don't have as much control on the environment where they go because it's not our environment. Sure, we know they're using Google Search, on GitHub and Stack Overflow. But, we can't AB test there, measure usage/effectiveness, or control the messaging. This talk will focus on a new and innovative approach to developer engagement: "In-Product" Developer Services. At VMware, we've taken the top developer resources on our VMware {code} dev portal and packaged them into web services, accessible easily via APIs. We then worked with product teams to embed these services directly into our products—where our developers are—so they can get access to the resources they need when and where they need it. I'll talk about the services we've chosen and why, what we plan to gain from this experience, as well as review some results of our own Developer Survey that adds clarity & insight into our cloud, infrastructure, and automation developers.

Bio:
Desiree Motamedi has almost two decades of experience building and executing successful go-to-market strategies. As head of Developer Product Marketing at Facebook, she manages all Platform products - including acquisition, promotion, measurement, and organic traffic. She's committed to helping developers build, grow, and monetize their apps. Her efforts are focused on getting developers excited about Facebook's global reach, unparalleled authentication solutions, sharing tools, and robust audience insights. Most recently Desiree was Product Marketing Lead for Mobile Apps at Google. There she was responsible for rolling thunder marketing strategy for mobile app developers and built a vibrant developer ecosystem around the Mobile App Ads Platform, which includes AdMob, AdWords, and Google Analytics. She formed the cross-functional team comprised of various stakeholders touching mobile apps, and created a cohesive narrative for mobile apps across Google.
A graduate of University of California, Santa Cruz, Desiree started her career in Silicon Valley with Adobe, where she spent over 7 years as Group Product Marketing Manager. She oversaw several product launches including the Adobe Flash Media Server family of products and repackaging of Creative Suite. Desiree's strength lies in her ability to orchestrate the efforts of multiple groups and coordinate with counterparts across teams from product marketing to PR to finance. She brings her technical knowledge, communication skills, and boundless energy into all her endeavors.

Session: Developers and the Future of Technology

Date/Time: Monday March 26 - Track 1 Room - 3:15pm

Abstract:
The first 10 years of the Facebook platform saw growth by opening up to developers around the world. As we look ahead to the next decade, we're dedicated to empowering anyone with a fresh idea to make it a reality. We're leading innovation, evolving our focus to shift from code, websites, and apps to rich experiences across a variety of channels. In this session, you'll learn about new breakthrough technologies in AI, VR, and AR and how you can build with us for the future.

Bio:
A 20+ year veteran of the Silicon Valley and Seattle technology scenes, Sam Ramji is VP Product Management for Google Cloud Platform (GCP). He was the founding CEO of Cloud Foundry Foundation, was Chief Strategy Officer for Apigee, designed and led Microsoft's open source strategy, founded the Outercurve Foundation, and drove product strategy for BEA WebLogic Integration. Previously he built distributed systems and client software at firms including Broderbund, Fair Isaac, and Ofoto. He is an advisor to multiple companies including Accenture, Insight Engines, and the Linux Foundation, and served on the World Economic Forum's Industrial Internet Working Group. He received his B.S. in Cognitive Science from UCSD in 1994.

Keynote: Open, cloudy, platform-shaped: developer relations for a new normal

Date/Time: Tuesday March 27 - Keynote Room - 2:30pm

Abstract:
Open source is ascendant. Digital platforms are shaking up the Fortune 500. Cloud is eating the glass house. As stewards of the profession, we share an awesome responsibility to define new best practices for developer relations in a changing world. This presentation shares what we've learned at Google on the journey we all are on to the future of Dev Rel.

Bio:
Michael Rasalan is the Director of Research at Evans Data Corp. Originally a software developer in the finance, IT consulting and telecommunications sectors, he also has a background in political and economic systems in emerging markets, with specialization in Southeast Asia. For Evans Data Corp., Michael's areas of focus include mobile development and cloud computing. He authors custom analytics and syndicated research, is the principal analyst for the Mobile Development Report, and is a contributor to EDC's Global Developer Population and Demographics Study. He also dabbles in doughnuts and seasonal ice creams, and is known to have strong opinions about bagels.

Boot Camp

Date/Time: Sunday March 25 - Boot Camp Room - 9:00am

Workshop: Benchmarking Developer Program Offerings and Quantifying User Satisfaction

Date/Time: Tuesday March 27 - Track 2 Room - 9:00am

Abstract:
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Bio:
Chris Riley is a developer turned product marketer. He leverages 15 years of experience being part of a technical audience in order to create compelling content as Editor of Sweetcode.io. He is responsible for producing content that engages and maintains credibility with Developers, DevOps Engineers, Quality Assurance Engineers, and IT professionals. As well as staying current on development practices and trends, knowledge he shares with a community of 80+ practitioners and content creators he helps manage.
Chris believes the future of market engagement requires a more tailored approach that meets practitioners where they are and focused on tactics. Chris holds degrees in computer science, and business. He continues to stay current on development practices, and regular speaker and writer in the field.

Workshop: The A to Z of Practitioner Content Marketing

Date/Time: Tuesday March 27 - Track 1 Room - 10:00am

Abstract:
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.
Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.
Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company's share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.

Bio:
As the CMO at AngelHack, Kristen oversees all marketing initiatives, brand campaigns, client innovation and community growth of AngelHack's global network of 130,000+ developers, designers, and entrepreneurs. Kristen is an expert in marketing and growth hacking and is certified in Google Analytics, Adwords and Hubspot. She received a B.S. degree in Business Organization from CSUS and has been active in the area of marketing large scale events for over 7 years. During this time, Kristen has spearheaded marketing campaigns for clients such as: Cyndi Lauper, Wyclef Jean, Nicki Minaj, Visa, P&G, HPE, and multiple promising startups.

Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts

Date/Time: Tuesday March 27 - Track 1 Room - 9:00am

Abstract:
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we'll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.

Bio:
Matt Schmidt is the President of DZone Inc., which operates one of the world's largest online developer communities at DZone.com. He is also the architect of DZone's developer engagement software platform, AnswerHub, that is used by some of the world's most successful companies to power developer team collaboration and online community.
Matt began working at DZone in 2001 as a student intern and, after graduating from NC State with a BS in Electrical Engineering and Computer Engineering in 2004, Matt became the VP of Engineering. Since then, he and the rest of the DZone leadership team have grown DZone.com to attract a global audience of millions of technology professionals. AnswerHub is used by several major enterprise customers like LinkedIn, eBay, GE, IBM and many more.

Workshop: Building the Ideal Developer Community

Date/Time: Tuesday March 27 - Track 2 Room - 10:00am

Abstract:
A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn't happen overnight. Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Bio:
At GE Digital, Lothar Schubert leads Developer Relations for Predix, GE's platform for the industrial IoT. His team inspires, engages and assists software developers and data scientists on their journey to drive digital industrial transformation. Before joining GE, Lothar held leading positions at SAP and several start-ups in the areas of Analytics, Machine Learning, and DevOps. Lothar holds master's degrees in business (MBA) and Physics.

Expert Panel: Future Directions for Developer Relations and Developer Technologies

Date/Time: Monday March 26 - Keynote Room - 11:30am

Session: Building Sticky Relationships with Developer Experiences

Date/Time: Monday March 26 - Track 1 Room - 4:00pm

Abstract:
Want to grow your developer community? You won’t have much luck with traditional marketing methods. Experiential marketing directly engages consumers (in our case, developers) with products, which creates experiences and fosters emotional connections. In this discussion, we will cover the basics of experiential marketing campaigns, discuss metrics and ROI, and provide ample examples. We’ll touch on social media campaigns, hackathons and developer events, and both digital and in-person experiences. You will come away with a basic understanding of experiential marketing, and a toolkit to apply to your own community initiatives (commercial or open source).

Bio:
Cliff heads up the Azure Developer Marketing team, crafting stories and experiences that help developers better understand how Azure empowers them, and their applications, to do more. His team partners across Azure (product managers, developer advocates, and Microsoft's larger marketing group) to tell platform stories that are built upon product truths and a deep understanding of the developer audience... landing those stories consistently across marketing channels and through the adoption funnel. Prior to joining Azure, Cliff product managed Windows, Windows Phone, parts of .NET, and was an old-school developer evangelist in Microsoft's DPE group. His passions include a good story, developer personas, and Lego.

Session: Virtual Event ROI: Experiments and Learnings

Date/Time: Monday March 26 - Track 1 Room - 10:45am

Abstract:
How developers learn and engage continues to evolve, blending online and offline in new ways. In this time, we'll (1) examine a framework for event engagement (and how online fits in); (2) look at five virtual event experiments from the past year; (3) share our learnings (the good, the bad, and even the ugly); and (4) discuss what we're trying next.