Schedule-at-a-Glance

The Schedule is subject to change.

Sunday, March 25, 2018
9:00am - 4:40pm	Developer Relations Boot Camp - Join our educational training day for actionable in-depth insights on developer program strategy

Monday, March 26, 2018
8:00am - 5:00pm	Registration
8:45am - 9:00am	Welcome and Opening Remarks
KEYNOTE SESSIONS
9:00am - 9:45am	Janel Garvin, Evans Data Corp - Founder and CEO Hot Topics in Software Development 2018 Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, Mobile and IoT.
9:45am - 10:30am	Paul Cutsinger, Amazon - Head of Alexa Voice Design Education Anatomy of an Amazon Alexa Evangelist Who are they? What makes them tick? What do they accomplish? In this session, you'll get a behind the scenes look at how the Alexa evangelism team operates and what we strive to achieve.
10:30am - 10:45am	Break
BREAKOUT SESSION
	Track 1	Track 2
10:45am - 11:30am	Cliff Simpkins, Microsoft - Director, Azure Developer Marketing Virtual Event ROI: Experiments and Learnings How developers learn and engage continues to evolve, blending online and offline in new ways. In this time, we'll (1) examine a framework for event engagement (and how online fits in); (2) look at five virtual event experiments from the past year; (3) share our learnings (the good, the bad, and even the ugly); and (4) discuss what we're trying next.	Larry McDonough, VMware - Director, Product Management Beyond the Portal: An Innovative Developer Engagement Approach This talk will focus on a new and innovative approach to developer engagement: "In-Product" Developer Services. I'll talk about the services we've chosen and why, what we plan to gain from this experience, as well as review some results of our own Developer Survey that adds clarity & insight into our cloud, infrastructure, and automation developers.
EXPERT PANEL
11:30am - 12:15pm	Future Directions for Developer Relations and Developer Technologies Our panel of experts will discuss the future of developer programs and how new technologies are reshaping the features, conversations and deliverables for every developer community. Moderator: David Intersimone ("David I"), Evans Data - Vice President of Developer Communities Panelists: Michael Aglietti, ThingWorx - VP of Developer Relations Mithun Dhar, HERE - General Manager Developer Relations (Evangelism, Marketing, Engineering, and Product Management) JJ Kass, Dropbox - Head of Developer Programs Andrew Lee, Airbnb - Business Development and Developer Relations Lothar Schubert, GE Digital - Director, Developer Relations
12:15pm - 1:15pm	Lunch
KEYNOTE SESSION
1:15pm - 2:00pm	Jonas Jacobi, IBM - Head of Developer Advocacy, Worldwide IBM and The Developer Economy Jonas will discuss how IBM has, in less than 12 months, changed its developer engagement strategy, changed the senior executive teams perspective of the developer economy, and rallied the entire company behind the mission to become the most trusted and respected technology company in the World.
HOT TOPIC ROUND TABLES
2:00pm - 3:00pm	Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism.
3:00pm - 3:15pm	Break
BREAKOUT SESSIONS
	Track 1	Track 2
3:15pm - 4:00pm	Desiree Motamedi, Facebook - Head of Developer Product Marketing Developers and the Future of Technology The first 10 years of the Facebook platform saw growth by opening up to developers around the world. As we look ahead to the next decade, we're dedicated to empowering anyone with a fresh idea to make it a reality. We're leading innovation, evolving our focus to shift from code, websites, and apps to rich experiences across a variety of channels. In this session, you'll learn about new breakthrough technologies in AI, VR, and AR and how you can build with us for the future.	Mike Guerette, Red Hat - Global Developer Program Manager Starting a Developer Program Begins with Data Red Hat is commonly known for Linux, open source, and communities. But when working with application developers, there had been a need to have succinct offerings that addressed their needs, encouraged technology/product adoption, and created brand loyalty. I will begin by describing a project I started with Evans Data (6+ years ago), share with you what we learned then and began to work on, and then touch upon a whole bunch more programmatic things that we did after that. By the way, data collection and analysis are never ending.
4:00pm - 4:45pm	Lothar Schubert, GE Digital - Director, Developer Relations / Product Marketing Building Sticky Relationships with Developer Experiences Want to grow your developer community? You won't have much luck with traditional marketing methods. Experiential marketing directly engages consumers (in our case, developers) with products, which creates experiences and fosters emotional connections. In this discussion, we will cover the basics of experiential marketing campaigns, discuss metrics and ROI, and provide ample examples. We'll touch on social media campaigns, hackathons and developer events, and both digital and in-person experiences. You will come away with a basic understanding of experiential marketing, and a toolkit to apply to your own community initiatives (commercial or open source).	Marie Huwe, DocuSign - VP, Developer Programs and Evangelism Developer Market Segmentation: Who are developers and what do they want? If you are trying to build traction around your API, and create a "developer-first" culture, you better understand your target developer segmentation, so you can create the best developer experience. This session will go in depth into developer market segmentation through the lens of the DocuSign journey. At DocuSign, we make it possible for our 300,000 customers and 200 million users (in 188 countries) to sign, send and manage documents anytime, anywhere, and on any device. And 58% of all those transactions go through the DocuSign API, which has grown exponentially over the last couple years. Creating the right experience has been critical to that success, and that starts with understanding our target developer segments.
4:45pm - 5:30pm	Kris Chant, Salesforce - Developer Relations Director Using Community to Grow your Developer Program Learn how Salesforce built one of the largest, most vibrant developer communities in the world, using strategies you can incorporate into your DevRel program.	Scott Burnell, Ford Motor Company - Global Lead, Business Development & Partner Management WIIFM? The reason most developer programs exist today is to enable developers to create products that specifically benefit the company hosting the program. You might offer plenty of tools to get a good return from your community... but what else do can you offer that benefits them?
5:45pm - 6:45pm	Cocktail Reception

Tuesday, March 27, 2018
8:00am - 5:00pm	Registration
WORKSHOPS
	Track 1	Track 2
9:00am - 10:00am	Kristen Scheven, AngelHack - Chief Marketing Officer Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we'll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.	Michael Rasalan, Evans Data - Director of Research Benchmarking Developer Program Offerings and Quantifying User Satisfaction To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.
10:00am - 11:00am	Yolanda Fintschenko, Ph.D., Fixate IO - Co-Founder and Chris Riley, Fixate IO - Co-Founder The A to Z of Practitioner Content Marketing In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.	Matt Schmidt, DZone - President Building the Ideal Developer Community A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn't happen overnight. Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.
11:00am - 11:15am	Break
KEYNOTE SESSIONS
11:15am - 12:00pm	Guy Kawasaki, Canva - Chief Evangelist Developer Relations "Fireside" Chat David Intersimone ("David I"), Evans Data's Vice President of Developer Communities, will host a conversation with Guy Kawasaki covering developer relations best practice and experiences. They'll also take questions from conference attendees. Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies' Developer Tools Group.
12:00pm - 12:45pm	Roger Chandler, Intel - Vice President & General Manager, Developer Programs & Initiatives Co-Designing the Future with the Developer Ecosystem For decades Intel has partnered with software developers around the world to define, deliver, and improve their products. Learn how Intel co-designs user-focused platforms with the software ecosystem, makes it easier for developers to better harness the capabilities of Intel products, and helps ISVs to better sell their software products. This talk will provide specific examples from IOT, Artificial Intelligence, PC Gaming, and Virtual Reality to make it all fit together so that end-users are delighted and developers can grow their business.
12:45pm - 1:45pm	Lunch
BREAKOUT SESSION
	Track 1	Track 2
1:45pm - 2:30pm	Michelle Little, Evans Data Corp - Analyst Digging Deeper: Understanding Developer Motivations. A key goal of market research is to reveal actionable findings that inform business purposes. Too often, motivational data is overlooked. What factors drive developers to make the choices they do? Accurately tuning into developer motivations allows developer relations professionals to better meet the needs of developers through marketing and programs. In this session, we will explore techniques from user experience research, psychological science and market research to uncover developer motivations. In the process, we will use examples and methods from Evans' research to better understand how developers make choices.	Julie Anderson, HP Inc. - Developer Outreach Program Manager Outreach in the Enterprise: Using Hackathons to Create Culture Change at HP Inc. When HP split, it left HP Inc. in a unique position as one of the largest tech companies in the world to start a new developer program from scratch. Turns out it's about WAY more than just tough challenges and clever code. I'll tell the story of how we measure success, what we've learned, and how we're leveraging the program to find, expose, test and build our APIs, and how we plan to scale our internal and external developer programs.
KEYNOTE SESSION
2:30pm - 3:15pm	Sam Ramji, Google - Vice President of Product Management for Google Cloud Platform Open, cloudy, platform-shaped: developer relations for a new normal Open source is ascendant. Digital platforms are shaking up the Fortune 500. Cloud is eating the glass house. As stewards of the profession, we share an awesome responsibility to define new best practices for developer relations in a changing world. This presentation shares what we've learned at Google on the journey we all are on to the future of Dev Rel.
3:15pm - 3:30pm	Break
DEVELOPER FOCUS GROUP AND PRIZES
3:30pm - 4:30pm	Live Onstage Developer Focus Group - This is your chance to ask developers what you want to know - a panel of developers answer the questions you submit. Moderator: David Intersimone ("David I"), Evans Data - Vice President of Developer Communities
4:30pm - 4:45pm	Prizes