Developer Relations Boot Camp
A One Day In-depth Strategic Developer Relations Workshop
The Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
The combination of an experienced boot camp faculty and Evans Data developer research will help attendees learn:
- the reasons why developers seek out and participate in developer programs
- effective means of reaching out to and communicating with developers
- how to leverage social media to greatest effect
- the best ways to start and/or grow a developer program
At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.
New Interactive Workshops!
After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.
Benefits of attending the Boot Camp
- Grow your developer community with the right members
- Use best practices to drive business success
- Reduce your DevRel costs and Increased your Program's Scalability
- Improve developer experiences on your Community site
- Leverage developers to increase business value
- Satisfy developer pain points
Your Boot Camp Faculty
Michael Rasalan – Evans Data Corp – Director of Research
Scott Burley – Evans Data Corp – Software Market Research Analyst
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Patrick McFadin – DataStax – VP Developer Programs
Michael Arguin – Brightcove – Senior Software Engineer
Boot Camp Schedule
Date: Sunday March 8th, 2020
Super Early Bird Price: $495
Early Bird Price: $595
Regular Price: $695
The schedule is subject to change.
|9:00am - 9:15am||Introduction - Michael Rasalan
Throughout the bootcamp, we'll use Evans Data's primary and secondary research as well as the knowledge and insights of years of program experience to help you build or enhance a world class developer relations program. The moderator will introduce the speakers and schedule for the day.
|9:15am - 10:15am||Essential Developer Program Basics
Presentation + Workshop - Scott Burley
An overview of the basic features every program needs to have to be successful, plus those that will differentiate your developer program from others. Covering an array of topics from tools and APIs, providing support, effective communication, program extensions, and funding; this session provides the essential elements to any successful program.
|10:15am - 10:30am||Break|
|10:30am - 11:15am||Understanding Developer Segmentation and Determining Developer Personas
Presentation - Michael Rasalan
This session will discuss the advantages of understanding the natural developer personae within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.
|11:15am - 12:15pm||Getting Buy-In and Creating a Win- Win Program Strategy
Presentation + Workshop - Scott Burnell
To start or enhance your developer relations program, we'll first take a look at how to create an overall strategy. We'll cover defining objectives, persona discovery, working with stakeholders to get their "buy in", enumerating desired outcomes and creating the measurements (KPIs) of success. Then we'll outline an execution framework so that you can run a successful, thriving developer community. The framework will include your list of program tactics, ROI metrics to support the investment, a step by step action plan and measuring results along the way to identify course corrections and new opportunities.
|12:15pm - 1:15pm||Lunch|
|1:15pm - 2:15pm||Beyond the portal – Creating developer experiences that last
Presentation + Workshop - Patrick McFadin
We’ll cover Developer experience best practices that help you create a compelling onboarding experience that will win and retain your developers.
|2:15pm - 3:00pm||Using Video to Effectively Engage your Community
Presentation - Michael Arguin
From online training and tutorials, webinars, and live meetups, to a complete online learning management system - video powered learning is key. Learn how Brightcove is leveraging video to help build community, ramp up developer on-boarding, speed integration time and introduce new products and technologies.
|3:00pm - 3:15pm||Break|
|3:15pm - 4:00pm||Program Marketing Panel: Social, Blog, PR, etc.
This interactive session will cover a vast array of topics including developer program marketing, social media outreach, blogging strategies, press relations and more. The panel consists of experts in high tech media, events, advertising, PR and social blogging. The panel members will showcase the intricate details that are involved in strategic marketing today. Join our panelists as they share their expertise on growing a successful developer program. The panel will also take your questions.
|4:00pm - 4:15pm||Thank you, certificates and celebration
Boot Camp ends with a DevRelate.com certificate of completion and a celebration. Join us for celebratory libations and networking!