Bio:
Tasha has spent the majority of her career focusing on the developer experience. Working as an engineer on SDKs, APIs, and integrations built a love of providing users everything they need to leverage these capabilities. Moving to the product management side of the house, Tasha led the creation of the Alteryx Developer Community and streamlined the developer experience. She now works with an outstanding group of engineers at VMware Carbon Black that is entirely focused on extending the capabilities of customers to help them improve their security posture.

Session: Developer Relations as a Product

Date/Time: Tuesday March 10 - Track 1 Room - 1:15pm

Abstract:
Can you achieve better outcomes by treating your Developer Relations program as a Product? In this session Tasha will discuss the application of Product Management concepts to Developer Relations. Structuring roadmaps, measuring success through KPIs, effectively demoing Developer-focused features and more will be covered in this session.

Bio:
Sabeen Ali is a senior level digital transformation and innovation expert. Her passions include working with executives to connect business strategy to actionable innovation initiatives. She's worked with several Fortune 100 companies including MasterCard, NFL, Hasbro, and HPE as well as the United Nations, World Bank, and UNICEF to re-define their brands and connect corporations to the entrepreneurial community in meaningful ways.
Sabeen has built a tremendous global developer brand and community, which has a reach of more than 70 countries and 150,000 engineers, including a vast network of investors and technology owners.

Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts

Date/Time: Tuesday March 10 - Track 2 Room - 9:30am

Abstract:
The world's largest and most diverse developer community wants to help you workshop your dev rel goals, challenges and aspirations. Join her for a workshop that discusses: how to start a developer community from scratch, how to scale your community, what the developer community cares about, hackathons and more.

Bio:
Todd Anglin is a cloud advocate lead at Microsoft where he is focused on helping developers succeed with Azure and ensuring that Azure offers the best cloud platform developer experience. Prior to Microsoft, Todd was VP of product at Progress, leading engineering teams focused on building modern platforms for app development, including the popular open source mobile platform, NativeScript. Before being acquired by Progress, Todd spent nearly a decade at Telerik, where he helped build the original Telerik developer relations team and led new products to market, including Kendo UI. Todd is an author and frequent speaker on web and mobile app development. Follow Todd @toddanglin for his latest writings and industry insights.

Session: Building Developer Relations Teams to Last

Date/Time: Monday March 9 - Track 1 Room - 4:15pm

Abstract:
It’s an open secret that developer relations programs struggle to survive long term in an organization. Developer relations leaders often find themselves struggling to define and defend the value of their organization after the initial enthusiasm wanes. In this session, we’ll look at what it takes to build developer relations teams that last. How do you establish developer relations as a necessary function for the business? What unique value does developer relations deliver? How do you build, organize and align teams for long term success? Join to learn the patterns and lessons gathered from over a decade of building, growing and leading developer relations programs.

Bio:
Michael Arguin is a senior software engineer at Brightcove, the world’s leading online video platform. He has been at Brightcove for 6 years and has more than 25 years experience in software development support and engineering, in roles including technical support, training, curriculum development, management, and software engineering. He is passionate about enabling developers through community building, collaboration and outreach.

Boot Camp

Date/Time: Sunday March 8 - Boot Camp Room - 2:15pm

Session: The Power of Internal Networking and Trust-Building

Date/Time: Monday March 9 - Track 2 Room - 1:45pm

Abstract:
One thing I have learned in my last year trying to get a developer program started is that it takes a village. Networking and collaborating with many people and departments is important to gaining traction and buy-in. How to make connections, find common ground, and let people know what you are trying to do is critical to success.

Bio:
Jaemi Bremner is a group manager of strategic initiatives and developer advocate for Adobe Experience Platform. Jaemi has a passion for delivering customer experiences as a former product manager, product marketer, and marketing technologist. She has delivered global technologies, enablement, and organizational capabilities for Adobe, Autodesk, and Intuit. She is committed to sharing her knowledge through technical content on Medium, meetups, internal tech talks to drive awareness and adoption of Adobe Experience Platform.

Session: Flywheel Strategy, Plan, and Execution for Platform Developer Ecosystem: Adobe Experience Platform

Date/Time: Monday March 9 - Track 1 Room - 1:45pm

Abstract:
We are entering a new industrial evolution called the “Experience Era”. In this era, platform innovations and requirements will be delivered by the developer ecosystem. Learn how Adobe Experience Platform has grown their awareness from a grassroots and scalable programs in the last two years via harnessing the unique needs of the developer ecosystem which requires a different strategy then traditional marketing, advocacy and conversations.

Bio:
Jenny Burcio is the Head of Community at Docker. Prior to Docker, Jenny worked at Apigee helping to build their community programs and partner ecosystem. Jenny is a recovering attorney, mom, and wannabe plant whisperer.

Session: Influencers aren't just for Instagram

Date/Time: Tuesday March 10 - Track 2 Room - 1:15pm

Abstract:
We’ve all seen them...those amazing community members that praise a product and teach others how to use it. From Microsoft MVPs to VMWare VExperts, companies have been building programs to support these advocates and scale their devrel efforts. Using the Docker Captains as an example, this talk will detail the steps to build an influencer program including: - How to know if you are ready - Metrics to track - Finding your advocates - Expanding beyond DevRel within your company - Tips and tricks to creating and managing a program that users want to be a part of

Bio:
Scott Burnell created and launched the world’s first automotive developer ecosystem, the Ford Developer Program in 2013. To date he has welcomed over 50,000 developers in to the global Ford Dev community to innovate alongside the Ford AppLink team. He also produced SmartDeviceLink, the open source connectivity platform which allows virtually any mobile OS to connect to any head unit OS, adopted by Toyota, Subaru, and others.

Boot Camp

Date/Time: Sunday March 8 - Boot Camp Room - 11:15am

Session: How to Win Friends and Influence Developers… Through Engaging Events!

Date/Time: Monday March 9 - Track 1 Room - 10:45am

Abstract:
What does it mean if you throw a party and nobody shows up? In addition to the fact that you’ll be eating leftover box lunches for the next month, it also means you need to work a lot harder at gaining buy-in from your developer community. Hear about the many important facets of creating and executing successful developer events. Planning and communications, purposeful agendas, and even post event follow up all contribute to delivering a memorable experience that will strengthen the bond with your community.

Bio:
Michael Desmond is Director of ContentLab, an agency that provides technical content services to organizations seeking to forge durable, productive relationships with developers. An award-winning journalist, editor and author, Michael served for eight years as editor in chief of MSDN Magazine, Microsoft’s flagship publication for developers working with its tools and technologies. Prior to that he was editor in chief of Visual Studio Magazine and the founding editor of Redmond Developer News. Michael holds a master’s degree in journalism from Northwestern University's Medill School of Journalism and got his start in IT and developer communications at PC World magazine. He lives with his wife near Burlington, Vermont.

Workshop: Developer Empathy and the Role of Content

Date/Time: Tuesday March 10 - Track 1 Room - 9:30am

Abstract:
Developer Relations teams strive to support, engage and enable the communities they serve and shepherd, yet they can struggle to provide a positive developer experience with content. Michael Desmond, Director of ContentLab, explores the content challenges facing devrel teams, and what they can do to create a developer friendly experience that rewards exploration and nurtures the relationship between developers and devrel organizations.

Bio:
Grace Francisco joined MongoDB in July as Vice President, Worldwide Developer Relations with a mission to empower developers on the MongoDB platform through education, programs, and community. Prior to that, she served as Vice President of Developer Relations and Education at gaming platform Roblox where she doubled the number of active developers to 2+ million. A seasoned developer relations leader with more than 20 years of experience in software, she has co-authored three patents and led worldwide developer initiatives at Microsoft, Intuit, Yodlee, and Atlassian. Grace graduated cum laude and holds a BBA in business management from Golden Gate University.

Session: The Discipline of Developer Relations

Date/Time: Monday March 9 - Track 2 Room - 11:30am

Abstract:
Like other long standing disciplines such as marketing, engineering and product management – developer relations needs to fully evolve into a mature practice and discipline. In this session you’ll learn about the different variations of developer relations which can exist in small to large organizations, how to structure your teams, measure for success and get executive support. Hear from a 15 year developer relations vet with experience running developer relations in small startups as well as large, global enterprises. From developer advocacy, docs, developer experience, community and more – learn to cut through the noise and laser focus on the practices which matter most for your organization and developer offering.

Bio:
Jeff Fried, Director of Product Management for InterSystems, is a long-standing data management nerd, and particularly passionate about helping people create powerful data-driven applications. Prior to joining InterSystems, Jeff was CTO of BA Insight, and ran product management for FAST Search and Transfer and for Microsoft. He has extensive experience in data management, text analytics, enterprise search, and interoperability. Jeff is a frequent speaker and writer in the industry, holds 15 patents; and has authored more than 50 technical papers and co-authored three technical books.

Session: Try InterSystems IRIS: transforming the developer-evaluator experience

Date/Time: Monday March 9 - Track 2 Room - 10:45am

Abstract:
This session will walk you through a case study of InterSystems' program to recruit and delight new developers. We created a multi-disciplinary team across marketing, online learning, product development, and our developer community, did extensive user journey and UX testing work, and folded this into a grass-roots developer campaign. In the talk, we'll share lessons learned (good, bad, and ugly) and practices we've developed and grown.

Bio:
Janel Garvin is the CEO of Evans Data Corp, and a Research Director focused on several disciplines. She founded the company in 1998 in order to fill a need for in-depth research into software development trends and adoption patterns amongst developers that was entirely lacking in the industry before Evans Data Corp, and which Evans Data Corp to this day exclusively supplies. Janel is currently actively involved with Evans Data's international initiatives and is also heading up and directing Evans Data studies on multi-core processing and parallel programming, as well as all development tools and application servers, and cloud computing. She also directs private competitive intelligence studies for clients and advises on tactical marketing to developers.

Keynote: Hot Topics in Software Development 2020

Date/Time: Monday March 9 - Keynote Room - 9:00am

Abstract:
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, DevOps, Mobile and IoT.

Bio:
Thomas is responsible for SAP’s global developer and community programs. With more than 437 thousand customers the SAP Community and Developer ecosystem is a leading program in the enterprise space. As an experienced marketer and developer at heart, he works closely with developers, community members, companies, partners and startups around the world helping them learn and apply new technology innovations to solve complex business problems.

Session: Developer Relations, do we need a reset?

Date/Time: Tuesday March 10 - Keynote Room - 11:30am

Abstract:
Developer Relations’ programs and strategies have evolved a lot over the last decade. We have established developer marketing, refined our content delivery, setup metrics to track success, and built strong advocate teams to engage with developers. But, what has changed over on the developer side? Are our programs still up-to-date? Has DevRel achieved ‘mainstream’ status at your company?
Do we need a reset on Developer Relations? In this session, we’ll talk about some areas that we have seen changing with developers and in DevRel recently and outline some thoughts about the future of engaging with developers.

Bio:
Luke Kilpatrick started as web site developer in 1996, transitioning to managing technology communities in 2007.
In 2010 Luke moved to marketing program management as his full time role on VMware’s social media marketing team. 2012 saw Luke at Sencha working in developer relations programs as well as focused social media, speaking at events around the world. In 2014 Luke managed Atlassian’s ecosystem developer events and programs bringing hundreds of new apps to their marketplace. Joining Nutanix in 2018 Luke now leads the DevOps marketing team bringing leading edge hybrid cloud solutions to both developers and operators across the industry.

Session: Operator disconnected: is developer relations forgetting the people who run the software in production?

Date/Time: Monday March 9 - Track 1 Room - 2:30pm

Abstract:
Developer Relations is an evolving field and can be affected by industry shifts. The world is rapidly moving to cloud developers and they are being asked to run what they build, meanwhile the operators are writing more code to automate business. Is your developer relations program expanding to these audiences, how are operators and developers different, and can your team handle DevOps culture?

Bio:
Johanna Koester, Director of Worldwide Developer Advocacy at IBM, leads a global team of developer advocacy with responsibility for unleashing the best of open technology to today’s developers through face to face events and digital content. Over the past 10 years, she has had the honor of leading developer-facing teams including IBM’s developer offering management team and the project office responsible for founding and sponsoring many strategic open source communities including the OpenStack Foundation, Cloud Foundry Foundation, Node.js Foundation, Cloud Native Computing Foundation, ODPi and more. In these roles, she has been an outspoken advocate for open technologies to foster development of the next generation of cloud and AI technology to drive interoperability and speed of innovation for industry developers. Through her involvement in these communities, she always carves out time to advocate for diversity in open source communities, including leadership roles in the Women of OpenStack committee and Cloud Foundry Ambassadors. She holds a BS in Computer Science and Math from Tulane University and an MBA from the University of North Carolina at Chapel Hill. You can find more background information as well her views on developer and open technologies on Twitter @jokoester.

Session: Unleash Innovation in Advocacy – The Power of Positive Culture

Date/Time: Monday March 9 - Keynote Room - 9:45am

Abstract:
Is it possible that your next great innovation is as simple as leading with kindness and respect? In this talk, Johanna explores the not so secret yet underutilized practice of leading by the golden rule to empower and energize the success of developer advocates. Learn how positive culture practices together with “Tech for Good” creates passionate developer advocates and a strong developer following.

Bio:
Mark is a DevOps professional with pioneering work on the world's biggest internet real-time event and web sites from an engineering, operations, content, and marketing perspective. His focus is on people and software development along with system design and life cycle thinking: He can build, secure, scale, and manage teams, applications, and infrastructure to work together while planning and nurturing their continuous operations and improvement.

Session: Operator disconnected: is developer relations forgetting the people who run the software in production?

Date/Time: Monday March 9 - Track 1 Room - 2:30pm

Abstract:
Developer Relations is an evolving field and can be affected by industry shifts. The world is rapidly moving to cloud developers and they are being asked to run what they build, meanwhile the operators are writing more code to automate business. Is your developer relations program expanding to these audiences, how are operators and developers different, and can your team handle DevOps culture?

Bio:
Phil @leggetter is Senior Director of Platform and Developer Experience at Nexmo, the Vonage API Platform. With a not-so-distant past as a software engineer, he applies a passion and vision for quality software and great developer products within an international developer relations team of product managers, developer advocates, engineers, technical writers and community professionals who are core to the continued transformation underway to Vonage.

Session: Developer Relations: From Startup to Enterprise

Date/Time: Monday March 9 - Track 1 Room - 11:30am

Abstract:
Developer Relations takes many different forms depending on company needs. But the stage of growth and size of a company itself also affects how a developer relations team operates.
I’ll cover topics such as: Who should the first developer relations hire be in a startup? What activities should your team focus on based on the company’s stage of growth? How do you structure a team as it grows in order to maintain or improve effectiveness? In what scenarios should a devrel team be held accountable for revenue generation? What are the main pain points of devrel within an enterprise and how can you overcome them?

Bio:
Patrick McFadin is the VP of Developer Relations at DataStax, where he leads a team devoted to making users of DataStax products successful. He has also worked as Chief Evangelist for Apache Cassandra and consultant for DataStax, where he helped build some of the largest and most exciting deployments in production. Previous to DataStax, he was Chief Architect at Hobsons and an Oracle DBA/Developer for over 15 years.

Boot Camp

Date/Time: Sunday March 8 - Boot Camp Room - 1:15pm

Session: Supercharge your programs with one emotion: Empathy

Date/Time: Monday March 9 - Track 2 Room - 2:30pm

Abstract:
Today’s developers are on the leading edge of every industry. With radical changes happening every year, you can bet there is an app for it. Developers are under pressure, in short demand and focused on shipping code. Meanwhile, your programs are desperately trying to get the limited attention developers can give without being obnoxious. Let’s all take a breath and learn how the act of empathy can refocus your efforts into something positive for everyone.

Bio:
Marc Naddell is the Vice President of Marketing for GTI (Gyrfalcon Technology, Inc.), a Silicon Valley AI chipset company with disruptive technology enabling Edge AI deployment with high performance, low power usage in small, cost effective packaging. As the lead marketer in the company, Marc has set the strategy for new product development, marketing strategy, partnerships and developer engagement.

Expert Panel: Developer Relations Pitfalls and War Stories

Date/Time: Monday March 9 - Keynote Room - 5:00pm

Bio:
Konstantinos (KP) is the Director, Platform Partnerships for Facebook. KP and his team support Facebook’s product and platform strategy through partnerships with technology companies and programs for startups and developers.
Prior to that he supported product and engineering at Taptu a Cambridge, UK-based start-up and before that he was Product Manager at Yahoo! and Skype.
He holds an MSc on Mobile and Satellite Communications from University of Surrey and a Diploma in Electrical Engineering from Aristotle University of Thessaloniki, Greece. He is a movie fan, avid scuba diver and enjoys reading books by the beach.

Session: Developer experience: the foundation of platform integrity and innovation

Date/Time: Monday March 9 - Keynote Room - 1:00pm

Abstract:
Facebook’s ongoing journey in improving integrity on its platforms has led to key learnings for the entire industry. In this session, Facebook’s Director of Platform Partnerships Konstantinos Papamiltiadis discusses why optimizing the end-to-end developer experience is crucial to the long-term success of any tech platform.

Bio:
Michael Rasalan is the Director of Research at Evans Data Corp. Originally a software developer in the finance, IT consulting and telecommunications sectors, he also has a background in political and economic systems in emerging markets, with specialization in Southeast Asia. For Evans Data Corp., Michael's areas of focus include mobile development and cloud computing. He authors custom analytics and syndicated research, and is the principal analyst for EDC’s Worldwide Developer Population and Demographics Study. He also dabbles in doughnuts and seasonal ice creams, and is known to have strong opinions about bagels.

Boot Camp

Date/Time: Sunday March 8 - Boot Camp Room - 9:00am

Session: Benchmarking Developer Program Offerings and Quantifying User Satisfaction

Date/Time: Monday March 9 - Track 2 Room - 4:15pm

Abstract:
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This session looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Live Onstage Developer Focus Group

Date/Time: Tuesday March 10 - Keynote Room - 2:30pm

Bio:
Uttam heads Global Dev Ecosystem Programs at Google, leading the team working on programs that aim to make developer communities successful as they build products and apps using Google's developer products and platforms. Prior to this he led Google's Launchpad program and Developer Relations for Google in Southeast Asia. He has also served as management consultant at Booz & Co. and software developer engineer at Amazon India.

Session: How to Scale your DevRel

Date/Time: Tuesday March 10 - Keynote Room - 10:45am

Abstract:
Serving your Global Dev Community through globally distributed DevRel Team. As your API, developer product or platform gains traction and your Developer Community grows what strategies and tactics you can use to scale your developer content, scale the processes and programs and finally scale & grow your team.