The Schedule is subject to change.
|Sunday, March 8, 2020|
|9:00am - 5:00pm||Developer Relations Boot Camp - Join our educational training day for actionable in-depth insights on developer program strategy|
|Monday, March 9, 2020|
|8:00am - 5:00pm||Registration||8:45am - 9:00am||Welcome and Opening Remarks|
|9:00am - 9:45am||Janel Garvin, Evans Data Corp - Founder and CEO
Hot Topics in Software Development 2020
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, DevOps, Mobile and IoT.
|9:45am - 10:30am||
Johanna Koester, IBM - Director of Worldwide Developer Advocacy
Unleash Innovation in Advocacy – The Power of Positive Culture
Is it possible that your next great innovation is as simple as leading with kindness and respect? In this talk, Johanna explores the not so secret yet underutilized practice of leading by the golden rule to empower and energize the success of developer advocates. Learn how positive culture practices together with Tech for Good creates passionate developer advocates and a strong developer following.
|10:30am - 10:45am||Break|
|Track 1||Track 2|
|10:45am - 11:30am||Scott Burnell, Ford Motor Company - Global Lead, Business Development & Partner Management
The reason most developer programs exist today is to enable developers to create products that specifically benefit the company hosting the program. You might offer plenty of tools to get a good return from your community... but what else can you offer that benefits them?
|Tasha Alfano, VMware - Senior Product Owner, Developer Relations
|11:30am - 12:15pm||Phil Leggetter, Vonage - Senior Director of Platform & Developer Experience at Nexmo, the Vonage API Platform
Developer Relations: From Startup to Enterprise
Developer Relations takes many different forms depending on company needs. But the stage of growth and size of a company itself also affects how a developer relations team operates.
I’ll cover topics such as; Who should the first developer relations hire be in a startup? What activities should your team focus on based on the company’s stage of growth? How do you structure a team as it grows in order to maintain or improve effectiveness? In what scenarios should a devrel team be held accountable for revenue generation? What are the main pain points of devrel within an Enterprise and how can you overcome them? And more.
Drawing on experience from working in a seven-person startup through to a two and a half thousand person enterprise, I’ll share the differences in approaches and tips to ensure a developer relations team can be valuable and effective at any company.
|Vijay Vachani, Adobe - Senior Director, Head of Platform, Ecosystem & Adobe Fund for Design
|12:15pm - 1:00pm||Lunch
|1:00pm - 1:45pm||Konstantinos Papamiltiadis, Facebook - Director, Platform Partnerships
|Track 1||Track 2|
|1:45pm - 2:30pm||
Michael Ludden, Bose - Global Head of Enablement & Principal Augmented Reality Product Advocate
Michael Arguin, Brightcove - Senior Software Development Engineer
|2:30pm - 3:15pm||
Luke Kilpatrick, Nutanix - Sr Manager, Developer Marketing
Operator disconnected: is developer relations forgetting the people who run the software in production?
Developer Relations is an evolving field and can be affected by industry shifts. The world is rapidly moving to cloud developers and they are being asked to run what they build, meanwhile the operators are writing more code to automate business. Is your developer relations program expanding to these audiences, how are operators and developers different, and can your team handle DevOps culture?
Hear from Nutanix’s Luke Kilpatrick, Senior Manager of DevOps Marketing and Mark Lavi Principal DevOps Advocate on how to add operators into your developer relation programs pipeline and expand and bring DevOps to all.
Patrick McFadin, Datastax - VP Developer Relations
|3:15pm - 3:30pm||Break|
|3:30pm - 4:15pm||Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism.|
|Track 1||Track 2|
|4:15pm - 5:00pm||
Deborah Foley, Chase - VP, Head of Digital Customer Experience, Developer Ecosystem
Michael Rasalan, Evans Data - Director of Research
|5:00pm - 5:45pm||
Building DevRel Teams
Behind a well designed and implemented developer program, there’s a hardworking team of developer relations professionals, advocates, marketing pros, and engineering gurus who execute your devrel effort. Join our panelists as they share their expertise on defining and finding the right team members for specific jobs, optimizing cross functional teams, and how to scale globally.
|5:45pm - 6:45pm||Cocktail Reception|
|Tuesday, March 10, 2020|
|8:00am - 5:00pm||Registration|
|9:15am - 10:15am||Michael Desmond, ContentLab.io - Director
Jesse Davis, Devada - Chief Technologist
|Track 1||Track 2|
|10:15am - 11:00am||Grace Francisco, MongoDB - Vice President, Worldwide Developer Relations
The Discipline of Developer Relations
It might surprise some folks to hear that developer relations has been around in some form since the late 90s. Back then we often referred to it as developer evangelism and it was a novel practice done in large companies such as Apple, Sun Microsystems and Microsoft.
Today the field of developer relations seems to be exploding in growth all around us in startups as well as large companies, and yet it is still common to hear our colleagues in devrel struggling to receive the right level of executive support for their programs.
Like other long standing disciplines such as marketing, engineering and product management – developer relations needs to fully evolve into a mature practice and discipline. In this session you’ll learn about the different variations of developer relations which can exist in small to large organizations, how to structure your teams, measure for success and get executive support. Hear from a 15 year developer relations vet with experience running developer relations in small startups as well as large, global enterprises. From developer advocacy, docs, developer experience, community and more – learn to cut through the noise and laser focus on the practices which matter most for your organization and developer offering.
|Michael Rasalan, Evans Data - Director of Research
Benchmarking Developer Program Offerings and Quantifying User Satisfaction
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.
|11:00am - 11:15am||Break|
|11:15am - 12:00pm||Uttam Tripathi, Google - Head of Global Developer Programs, Developer Relations Ecosystem
|12:00pm - 12:45pm||Thomas Grassl, SAP - Vice President, Global Head Developer and Community Relations
|12:45pm - 1:45pm||Lunch
|1:45pm - 2:30pm||Matt Thompson, Oracle - VP Developer Engagement and Evangelism
|2:30pm - 3:30pm||Live Onstage Developer Focus Group - This is your chance to ask developers what you want to know - a panel of developers answer the questions you submit.
|3:30pm - 3:45pm||Prizes|