Schedule-at-a-Glance

The Schedule is subject to change.

Sunday, March 8, 2020
9:00am - 4:00pm	Developer Relations Boot Camp - Join our educational training day for actionable in-depth insights on developer program strategy

Monday, March 9, 2020
8:00am - 5:00pm	Registration
8:45am - 9:00am	Welcome and Opening Remarks
KEYNOTE SESSIONS
9:00am - 9:45am	Janel Garvin, Evans Data Corp - Founder and CEO Hot Topics in Software Development 2020 Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, DevOps, Mobile and IoT.
9:45am - 10:30am	Johanna Koester, IBM - Director of Worldwide Developer Advocacy Unleash Innovation in Advocacy – The Power of Positive Culture Is it possible that your next great innovation is as simple as leading with kindness and respect? In this talk, Johanna explores the not so secret yet underutilized practice of leading by the golden rule to empower and energize the success of developer advocates. Learn how positive culture practices together with “Tech for Good” creates passionate developer advocates and a strong developer following.
10:30am - 10:45am	Break
BREAKOUT SESSION
	Track 1	Track 2
10:45am - 11:30am	Scott Burnell, Ford Motor Company - Global Lead, Business Development & Partner Management How to Win Friends and Influence Developers… Through Engaging Events! What does it mean if you throw a party and nobody shows up? In addition to the fact that you’ll be eating leftover box lunches for the next month, it also means you need to work a lot harder at gaining buy-in from your developer community. Hear about the many important facets of creating and executing successful developer events. Planning and communications, purposeful agendas, and even post event follow up all contribute to delivering a memorable experience that will strengthen the bond with your community.	Jeff Fried, InterSystems - Director of Product Management Try InterSystems IRIS: transforming the developer-evaluator experience This session will walk you through a case study of InterSystems' program to recruit and delight new developers. We created a multi-disciplinary team across marketing, online learning, product development, and our developer community, did extensive user journey and UX testing work, and folded this into a grass-roots developer campaign. In the talk, we'll share lessons learned (good, bad, and ugly) and practices we've developed and grown.
11:30am - 12:15pm	Phil Leggetter, Vonage - Senior Director of Platform & Developer Experience at Nexmo, the Vonage API Platform Developer Relations: From Startup to Enterprise Developer Relations takes many different forms depending on company needs. But the stage of growth and size of a company itself also affects how a developer relations team operates. I’ll cover topics such as: Who should the first developer relations hire be in a startup? What activities should your team focus on based on the company’s stage of growth? How do you structure a team as it grows in order to maintain or improve effectiveness? In what scenarios should a devrel team be held accountable for revenue generation? What are the main pain points of devrel within an enterprise and how can you overcome them?	Grace Francisco, MongoDB - Vice President, Worldwide Developer Relations The Discipline of Developer Relations Like other long-standing disciplines, such as marketing, engineering and product management, developer relations needs to fully evolve into a mature practice and discipline. In this session you’ll learn about the different variations of developer relations that can exist in small to large organizations, how to structure your teams, measure for success and get executive support. Hear from a 15 year developer relations vet with experience running developer relations in small startups as well as large global enterprises. From developer advocacy, docs, developer experience, community and more, learn to cut through the noise and laser focus on the practices that matter most for your organization and developer offering.
12:15pm - 1:00pm	Lunch
KEYNOTE
1:00pm - 1:45pm	Konstantinos Papamiltiadis, Facebook - Director, Platform Partnerships Developer experience: the foundation of platform integrity and innovation Facebook’s ongoing journey in improving integrity on its platforms has led to key learnings for the entire industry. In this session, Facebook’s Director of Platform Partnerships Konstantinos Papamiltiadis discusses why optimizing the end-to-end developer experience is crucial to the long-term success of any tech platform.
BREAKOUT SESSIONS
	Track 1	Track 2
1:45pm - 2:30pm	Jaemi Bremner, Adobe - Group Manager, Strategic Initiatives and Developer Advocate, Adobe Experience Platform Flywheel Strategy, Plan, and Execution for Platform Developer Ecosystem: Adobe Experience Platform We are entering a new industrial evolution called the “Experience Era.” In this era, platform innovations and requirements will be delivered by the developer ecosystem. Learn how Adobe Experience Platform has grown awareness from a grassroots and scalable program in the last two years. Harnessing the unique needs of the developer ecosystem has required a different strategy than traditional marketing, advocacy and conversations.	Michael Arguin, Brightcove - Senior Software Development Engineer The Power of Internal Networking and Trust-Building One thing I have learned in this past year trying to get a developer program started is that it takes a village. Networking and collaborating with many people and departments is important to gaining traction and buy-in. How to make connections, find common ground, and let people know what you are trying to do is critical to success.
2:30pm - 3:15pm	Luke Kilpatrick, Nutanix - Sr Manager, Developer Marketing Mark Lavi, Nutanix - Principal DevOps Advocate Operator disconnected: is developer relations forgetting the people who run the software in production? Developer relations is an evolving field and can be affected by industry shifts. The world is rapidly moving to cloud developers and they are being asked to run what they build. Meanwhile the operators are writing more code to automate business. Is your developer relations program expanding to these audiences? How are operators and developers different, and can your team handle DevOps culture?	Patrick McFadin, Datastax - VP Developer Relations Supercharge your programs with one emotion: Empathy Today’s developers are on the leading edge of every industry. With radical changes happening every year, you can bet there is an app for it. Developers are under pressure, in short demand and focused on shipping code. Meanwhile, your programs are desperately trying to get the limited attention developers can give. Let’s all take a breath and learn how the act of empathy can refocus your efforts into something positive for everyone.
3:15pm - 3:30pm	Break
ROUNDTABLE DISCUSSION
3:30pm - 4:15pm	Join your colleagues for in-depth roundtable discussions on topics that matter in developer relations, including: measuring ROI and metrics, using social media to attract and engage developers, scaling a DevRel team, running hackathons and events, effectively communicating with developers, API success factors and educating and training developer communities.
BREAKOUT SESSION
	Track 1	Track 2
4:15pm - 5:00pm	Todd Anglin, Microsoft - Principal Cloud Developer Advocate, Lead Building Developer Relations Teams to Last It’s an open secret that developer relations programs struggle to survive long term in an organization. In this session, we’ll look at what it takes to build developer relations teams that last. How do you establish developer relations as a necessary function for the business? What unique value does developer relations deliver? How do you build, organize and align teams for long-term success? Join to learn the patterns and lessons gathered from more than a decade of building, growing and leading developer relations programs.	Michael Rasalan, Evans Data - Director of Research Benchmarking Developer Program Offerings and Quantifying User Satisfaction To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This session looks at various ways to segment the developer population and provides a jumping-off point for examining developers that will allow you to expand your reach.
EXPERT PANEL
5:00pm - 5:45pm	Developer Relations Pitfalls and War Stories Our panel of experts will discuss the challenges and roadblocks they faced when building and running developer programs, recounting horror stories and learning experiences as they built their communities. Moderator: Marc Naddell, Gyrfalcon Technology - VP of Marketing
5:45pm - 6:45pm	Cocktail reception Join us at this great networking event to meet and interact with other attendees and speakers. This cocktail hour is sponsored by ContentLab.io.

Tuesday, March 10, 2020
8:30am - 3:00pm	Registration
WORKSHOPS
	Track 1	Track 2
9:30am - 10:30am	Michael Desmond, ContentLab.io - Director DREAM On: Developer Empathy and Targeted Content Alongside code and community, content is a foundational component of any devrel program. And yet, the content that organizations use to attract developers into their orbits too often fails to align with those same developers’ needs and motivations. In this talk, ContentLab Director Michael Desmond explores how companies can tune their content efforts for each stage of the relationship.	Sabeen Ali, AngelHack - Founder and CEO Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts The world's largest and most diverse developer community wants to help you workshop your dev rel goals, challenges and aspirations. Join Sabeen for a workshop that discusses how to start a developer community from scratch, how to scale your community, what the developer community cares about, hackathons and more.
10:30am - 10:45am	Break
KEYNOTE SESSIONS
10:45am - 11:30am	Uttam Tripathi, Google - Head of Global Developer Programs, Developer Relations Ecosystem How to Scale your DevRel Serving your global dev community through globally distributed DevRel teams can be a challenge. As your API, developer product, or platform gains traction and your developer community grows, what strategies and tactics can you use to scale your developer content, scale the processes and programs, and, finally, scale and grow your team?
11:30am - 12:15pm	Thomas Grassl, SAP - Vice President, Global Head Developer and Community Relations Developer Relations, do we need a reset? Developer relations programs and strategies have evolved a lot over the last decade. We have established developer marketing, refined our content delivery, setup metrics to track success, and built strong advocate teams to engage with developers. But what has changed over on the developer side? Are our programs still up-to-date? Has DevRel achieved “mainstream” status at your company? Do we need a reset on developer relations? In this session, we’ll talk about some areas that we have seen changing with developers and in DevRel recently and outline some thoughts about the future of engaging with developers.
12:15pm - 1:15pm	Lunch
BREAKOUT SESSION
	Track 1	Track 2
1:15pm - 2:00pm	Tasha Alfano, VMware - Senior Product Owner, Developer Relations Developer Relations as a Product Can you achieve better outcomes by treating your developer relations program as a product? In this session Tasha will discuss the application of product management concepts to developer relations. Structuring roadmaps, measuring success through KPIs, effectively demoing developer-focused features and more will be covered in this session.	Jenny Burcio, Docker - Head of Community 5 Tips to Build Connected Communities One of the best ways to scale your DevRel efforts is to build programs to support your user community. But in order to be successful, it is critical that your efforts are aligned with the needs and wants of your community and your company goals. In this talk, Jenny Burcio, head of community at Docker, will share her top 5 insights for building impactful community programs.
DEVELOPER EVENT
2:00pm - 3:15pm	Live Onstage Developer Focus Group - This is your chance to ask developers what you want to know - a panel of developers answer the questions you submit. Moderator: Michael Rasalan, Evans Data - Director of Research
3:15pm - 3:30pm	Prizes