A study of software developers' attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign, including:

• What web sites and search engines do developers visit most?
• Which magazines and papers do they trust most?
• What are the natural price points and pricing elasticity of dev tools?
• What is the most powerful influencer for developers?
• Which marketing methods do they like most?...Which do they hate?
• What are the demographics of the typical developer?

Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.

For less than half the price of a single banner ad on most sites, this report will save you and your marketing budget money, time and effort on an exponential scale throughout the year. This is THE MOST important tool you can have for crafting an effective marketing campaign for developers.