Your customers can be thought to move through a journey on their way to making a purchase. The complete buying process starts with them being totally unaware of your company and your product to becoming a customer. But it doesn’t stop there. The most impactful step of the journey is when a customer transitions from being a buyer to an advocate and promoter.
Six Steps in The Journey to Purchase
- Identify your target market.
- Create awareness.
- Position your offering through effective messaging.
- Set pricing and product configuration.
- Support your customers and build community.
- Create advocates through contests, rewards, etc.
Evans Data Corp. can help you understand where you stand in the mind of your target market and how to gain market share. We will identify who knows about you and where there is potential to increase market penetration. Our strategic research will also reveal the wants/needs/demands of your target market and what influences them during their buying process.
With this information, you can identify the right positioning, craft the most effective messaging, and price your offerings to have the greatest impact. This all culminates with customer acquisition, but the journey is not over.
To maximize market awareness, you'll need to support your customers and build community. This step is what perpetuates market growth. By providing support and community, your customers become advocates of your product and services. These advocates can be incredibly influential an feed future growth.