For strategic decisions, technology trend analysis and a thorough understanding of the attitudes and intentions of software developers on all types of technology issues, see our strategic marketing series.
When you need to intelligently form tactics for effectively reaching software developers and communicating a clear and compelling message, our tactical reference series will be a key resource in creating successful programs.
A study of 400 software developers' attitudes about the marketing tools and programs used to promote and sell products to them. Includes web sites, purchasing patterns, purchase authority, most trusted influences, trade shows, developer relations programs and much, much more. This is required reading for any development tool manufacturer's Marketing team. This year we offer a new section rating over 20 online media properties across 10 different categories such as Quality, Completeness, Most Useful, Blogs, Registration Process, etc..
This study of over 350 software developers covers vital issues to developer program professionals to help create a vibrant community of developers. Examines all aspects of successful developer programs, tech support, training, certifications, community websites, trade shows and more. This year we offer a new section on preferred distribution channels and App Stores.