| Monday, March 16, 2009 |
| 7:00 AM - 5:00PM |
Registration |
| 8:00 AM - 8:15 AM |
Opening Remarks: Janel Garvin |
| KEYNOTE SESSIONS |
| 8:15 AM - 8:55 AM |
John Andrews, Evans Data Corp - President and CEO
Topic: Developer Programs: Understanding the ROI Balancing Act |
| 8:55 AM - 9:35 AM |
Patrick Chanezon, Google - General Manager - API Evangelist
Topic: Google Developer Program: How a Platform based on Open Web standards makes sense during an economic downturn |
| 9:45 AM - 10:00 AM |
Break |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 10:00 AM - 10:45 AM |
Speaker: Justin Kestelyn, Oracle
Topic: What is the DNA of a Successful, Cost-Efficient Global Developer Community? |
Business Speaker: Richard Tywoniak, Cisco
Topic: Transforming Cisco's Developer Program to Maximize ROI of each Ecosystem Developer |
| 10:35 AM - 11:15 AM |
Speaker: Arti Gupta, Intel
Topic: Building a Worldwide Developer Community - Success and Challenges |
Business Speaker: Matt Collins, Nokia
Topic: Unlock The Power of Your Community: The Latest Trends in User-Centric Website Design |
| 11:20 AM - 12:00 PM |
Speaker: Janel Garvin, Evans Data
Topic: Developer Demographics and Marketing 2009 |
Business Speaker: Randy Ziegler, EMC
Topic: Shifting into a Community Model or just Grinding Gears? |
| 12:00 PM - 1:00 PM |
LUNCH |
| KEYNOTE SESSION |
| 1:00 PM - 1:40 PM |
Christy Wyatt, Motorola - Vice President, Software Applications and Ecosystem
Topic: Beyond a Buzzword: How the Industry Is Embracing Open Source with Android |
| PANEL SESSION |
| 1:40 PM - 2:20 PM |
Moderator Marc Naddell, NAVTEQ
Partner Action that Creates or Leverages your Value Chain
Paul Leeper, Motodev, Rick Witham, Nokia, Ian McDonald, RIM, Stephanie Martin, IBM |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 2:25 PM - 3:05 PM |
Speaker: Ed Schmit, AT&T
Topic: Strategic Alignment of Your Developer Program |
Business Speaker: Kuhan Milroy, SAP
Topic: Justifying the community |
| 3:05 PM - 3:20 PM |
Break |
| 3:20 PM - 4:00 PM |
Speaker: Tamara Striffler, IBM
Topic: Localizing Your Marketing Plans to Development Professionals - Tips, Tricks, and Hurdles on Taking Global Campaigns to Local Markets |
Technical Speaker: Michael Bellissimo, CollabNet
Topic: Building Developer Communities |
| 4:05 PM - 4:45 PM |
Speaker: Craig Goodman & Ted Patrick, Adobe
Topic: Building a Scalable Community |
Technical Speaker: Andrew Kelly, Cognisync
Topic: No Budget for Community Software? No Problem, use Open Source! |
| 4:50 PM - 5:30 PM |
Speaker: Stephen Spector, Xen.org
Topic: Building Xen.org Community via Leverage |
Business Speaker: Juan Felipe Rincon, NII Holdings
Topic: How to build a successful multi-national, multi-language developer community on a tight budget in emerging markets |
| 5:30 PM - 6:30 PM |
Cocktail Reception |
| Tuesday, March 17, 2009 |
| 7:00 AM - 5:00PM |
Registration |
| 8:00 AM - 8:15 AM |
Opening Remarks: John Andrews |
| KEYNOTE SESSIONS |
| 8:05 AM - 8:45 AM |
Mark Yolton, SAP - Senior Vice President, SAP Community Network
Topic: Developer Networks: Danger and Opportunity in Time of Crisis and Prosperity |
| 8:45 AM - 9:25 AM |
James Reinders, Intel - Director of Marketing and Sales for Intel Software Development Products
Topic: How to Appeal to Software Developers in the Multicore Era |
| 9:25 AM - 9:40 AM |
Break |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 9:40 AM - 10:20 PM |
Speaker: Adam Grabowski, NAVTEQ
Topic: Getting more out of less: How 1+1=3 |
Technical Speaker: Paul Kopacki, Salesforce.com
Topic: The Future of Developer Success: Building Developer Programs for the Cloud |
| 10:25 AM - 11:05 PM |
Speakers: Christine Hansen, PayPal & Norma Watenpaugh, Phoenix Consulting Group
Topic: The ROI of Developer Loyalty - The PayPal Experience |
Technical Speaker: David Intersimone, Embarcadero
Topic: Driving Revenue, Satisfaction, and New Customers using Developer Community Best Practices, Tools, and Architecture |
| 11:10 AM - 11:50 AM |
Speaker: Kristy Ward, HP
Topic: From single country to over 80, the growth of HP'sTM Alliance Partner Program |
Technical Speaker: Kumar Kandaswamy, eBay
Topic: Collaboration with the Developers: A Key Ingredient for Business Success |
| 11:55 AM - 12:55 PM |
LUNCH
(Ziff Davis speaks 11:50 to 12:20 and Greg Rose, NAVTEQ speaks from 12:20 to 12:50) |
| KEYNOTE SESSIONS |
| 1:00 PM - 1:40 PM |
Srikanth Raju, Nokia - Director of Marketing, Forum Nokia
Topic: Activating the Long Tail in the Era of Mobile Services |
| 1:40 PM - 2:20 PM |
Jean Elliott, Sun - Senior Director, Cloud Computing
Topic: Back to School |
| 2:20 PM - 2:35 PM |
Break |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 2:35 PM - 3:15 PM |
Speaker: Bruce Carney, Nokia
Topic: Calculating the ROI of Symbian Academy? |
Technical Speaker: Dan Theurer, Yahoo!
Topic: Lessons learned from building the Yahoo! Developer Network |
| 3:15 PM - 3:55 PM |
Speaker: Prakash Aradhya, Red Hat
Topic: Evangelizing open Source Developer Communities: Redhat and Jboss Way |
Technical Speaker: Alex Barnett, Intuit & Ted Haeger, Touchatag
Topic: Open Source or Not To Open Source...Where's the ROI? |
| LIVE ON-STAGE FOCUS GROUP |
| 4:00 PM - 4:45 PM |
Moderator: John Andrews, Evans Data - President and CEO
Panel: TBD |
