2012 Developer Relations Conference

March 12 - 13, 2012 - Hotel Sofitel - Redwood City, California

In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together to discuss best practices and reveal the techniques behind their success!

Keynote Speakers Include:

Janel Garvin CEO/Founder Evans Data

Scott Apeland Director, Developer Program Organization Intel

Ed Schmit Director Developer Program AT&T

Jean Elliott Senior Director, Marketing - Strategic and Emerging Business Team Microsoft

Michael Winton Director, Developer Relations Google

Randy Newell Worldwide Marketing Program Director IBM

Highlights will include:

• Live on-stage developer focus group
• Keynotes delivered by top developer relations executives
• Tracks to meet your specific needs:
• Business Track
• Marketing Track

Who will attend:

• VPs, CTOs, and CEOs
• Business Development Managers & Directors
• Managers & Directors of Developer Programs
• Product Marketing Managers & Directors
• Marketing Managers
• Technology & Developer Evangelists
• Products Managers
• Research Managers
• Corporate Communications Managers
• Heads of Developer Marketing
• ANYONE who deals with developers!

We have two rich tracks to choose sessions from in addition to six powerful keynotes:

1. The Business of Developer Relations The Business of Developer Relations which will explore the issues of measuring program ROI, the connection between developer programs and company revenue, budgeting for basic developer programs/costs of developer programs, how to run/get organization's commitment of internal resources, and more.

2. Marketing to Developers which will examine new techniques for recruiting developers into your program, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer relations program, and more.

Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get - and this is the place to get it!