Developer Marketing Survey Report 2024

Developer Marketing Survey Report 2024

The Developer Marketing Survey Report contains actionable information on the most effective types of marketing and media work when marketing to developers. This report is an extensive study of software developers’ attitudes about the marketing tools, programs, and techniques used to promote and sell products to them. It is essential for product promotions, pricing and forecasting, media planning, and developer marketing activities.

View the table of contents listing the 200+ survey topics/questions asked

Read Report Excerpts:

• Preference for Chatbot or Human Answers to Programming Questions
• Team Collaboration Plans for Development in the Metaverse
• Big Tech Collaboration with the Government

The latest report sections cover:

• Demographics
• Psychographics
• Perceptions of the Technology Landscape
• How to Tap into a Developer’s Passion
• Creating Compelling Content & Advertising
• Content Compelling Developers to Click on Links and Ads
• Expectation of AI’s Impact on Jobs in Future
• Expectations of Quantum Computing Becoming Mainstream
• Working at Home, Office, or in the Metaverse
• Using Generative AI for Marketing
• Most Likely Reason Content Perceived as AI-generated
• AI-generated Code Sample Use
• Evaluation and Purchasing
• Percentage of Evaluations Purchased
• Purchasing Authority Levels
• Individual Annual Tools Expenditures
• Developer Media Sites and Information Sources
• Most Effective Outreach Method
• Using Social Media to Recruit Developers
• TikTok, Reels & Other Short-form Videos
• Frequency of Direct Purchases from Video Posts
• Email, Newsletters & Blogs
• Reasons for Not Clicking on URLs
• Webinars & Coding Contests
• Tech Conferences & Events
• Attending Vendor-sponsored Events in 2024

and More!

About Evans Data Corporation

Evans Data Corporation was founded to fill the growing demand for actionable market research, market intelligence, and strategic planning. As an industry leader since 1998, Fortune 100 companies, startups, and private investment firms have turned to us for our expertise, data analysis, and survey-driven insights. We are experts in analyzing trends, attitudes, and perceptions. We know how to ask the right questions, and, more importantly, we can understand the answers to deliver actionable insights.

The Evans Data Corporation International Panel of Developers

When conducting primary research, it is important to recruit panel participants from unbiased sources. Since 1998, Evans Data Corporation has maintained a proprietary neutral panel of developers, ensuring that survey results truly represent the global developer population. Our reports are not only in-depth but also accurate and unbiased. All our research conforms to established principles endorsed by the Marketing Research Association, ESOMAR, and CASRO.

More than 100 individual sources are used to recruit Evans Data Corporation panelists, and the following principles are strictly adhered to and consistently applied:

• No vendor lists have ever been used in Evans Data Corporation subscription surveys nor added to the panel.
• No platform-specific lists have ever been used in any Evans Data Corporation general syndicated surveys nor added to the panel.
• No language-specific lists have ever been used in any Evans Data Corporation syndicated surveys nor added to the panel.

By following these principles, Evans Data Corporation provides the most diverse and unbiased sample available. The Evans Data Corporation International Panel of Developers includes more than 185,000 professional developers in more than 80 countries worldwide. This panel represents the finest example of an unbiased and representative sample available. As the panel continues to grow, the aforementioned principles of neutral recruitment continue to apply to ensure the most representative sample possible.

Evans Data Corporation Services

Evans Data Corporation offers technology-focused syndicated research reports and custom market research services that take advantage of our broad data repository and analytic capability. Our custom market research services include Market Opportunity Consulting, Targeted Data Analytics, Workshops, Benchmarking and Awareness, Go-to-Market Strategy, Customer Journey to Purchase, Customer Segmentation and Personas, and more.

TECHNOLOGY-FOCUSED SYNDICATED RESEARCH REPORTS

Strategic Survey Report Series

Evans Data Corporation surveys tens of thousands of technology professionals worldwide each year to produce strategic, data-driven insights. Each bi-annual report covers current and trending development topics to provide a comprehensive view of the current global developer community.

Global Development Survey Report: Conducted in six languages, our Global Development Survey Report surveys active software developers worldwide to produce a comprehensive survey providing over 200 pages of data, analysis, and deep dives into a broad range of software development topics and issues. This series started in 1998 and focuses on global language, tools, and technology adoption. It is the de facto standard for developer intelligence.

Worldwide Developer Population and Demographic Study: Cited as the most reputable and reliable source of developer statistics, the Worldwide Developer Population and Demographic Study delivers comprehensive, current, and detailed data on the state of the global developer population, calculating current developer populations along with 5-year projections. This study details the actual number of developers working in various technology fields in every major country and region across the globe and provides data cuts of the developer population by tool usage and adoption within those geographies.

Technology Adoption Over Time: Only Evans Data Corporation has monitored global developer adoption patterns for 25 years to provide adoption trends of the major technologies shaping the software industry. The Technology Adoption Over Time research study delivers a trend analysis of global 20-year technology development with regional breakdowns for North America, EMEA, APAC, and Latin America.

Vertical Survey Report Series

For vertical-specific developer insights, Evans Data Corporation surveys only those developers in a particular discipline discovering topic-specific attitudes, adoption patterns, and intentions.

Cloud Development Survey Report: Evans Data Corporation conducts in-depth interviews of active Cloud developers worldwide to create a detailed research report that reflects the global cloud developer population. The Cloud Development Survey Report gives a comprehensive view of the usage patterns, attitudes, and concerns of developers concentrating their development efforts in the Cloud Computing space.

AI and Machine Learning Survey Report: The AI and Machine Learning Survey Report reveals developers' attitudes, adoption patterns, and intentions pertaining to AI and machine learning. This syndicated series focuses on tools, methodologies, and concerns related to implementing machine learning, deep learning, image recognition, pattern recognition, and other forms of artificial intelligence, as well as efficiently storing, handling, and analyzing large datasets and databases from a wide range of sources.

Tactical Survey Reports

When you need to intelligently form strategies for effectively reaching software developers and communicating a clear and compelling message, our tactical reference series is a key resource for compelling developer marketing and successful developer relations programs.

Developer Marketing Survey Report: The Developer Marketing Survey Report contains actionable information on the most effective types of marketing and media when marketing to developers. This report is an extensive study of software developers' attitudes about the marketing tools, programs, and techniques used to promote and sell products to them. It is essential for product promotions, pricing and forecasting, media planning, and developer marketing activities.

Developer Relations Programs Survey Report:

This comprehensive study of software developers examines issues and elements of developer programs. The Developer Relations Programs Survey Report is a key resource to help build and maintain a successful developer program, community website, training sessions, and more. Published annually, this tactical survey provides information on how to recruit developers and keep them in your program.

CUSTOM SURVEYS

It is imperative to validate initiatives by testing how a plan will be received by the actual target market. The only way to ensure a successful plan is to conduct custom strategic research. Our team will design and perform in-depth interviews to gather market intelligence and conduct an extensive strategic analysis of the data. This data-driven analysis provides actionable findings to evaluate strategy, understand risks, and reveal opportunities.

TARGETED DATA ANALYTICS

The Targeted Data Analytics team at Evans Data Corporation can perform customized data cuts, developer marketing sizing, and details based on specified needs. The data from our syndicated research reports can be sliced by country, region, industry, developer role, developer focus and technology, company size, and much more. Please contact your sales representative for more information.