| This schedule is
subject to change |
| Monday, March 21, 2011 |
7:30AM -
5:00PM |
Registration
|
8:30AM -
8:45AM |
Welcome and Opening Remarks: Michael Holmlund, Evans Data Corp.
|
| Keynotes |
8:45AM -
9:30AM |
Janel Garvin, Evans
Data Corp. - Founder
and CEO
Developer Landscape 2011 - What Changed in 2010 and What's
Ahead in 2011 - Reporting and forecasts from
Evans Data's surveys of developers including the 2011 Developer Program
Survey, 2011 Developer Marketing Survey and the latest Global Development
survey of over 1,200 developers worldwide |
9:30AM -
10:15AM |
James Reinders, Intel - Chief Evangelist and
Director of Marketing
Developer Program Content Technical and
Marketing - Don't miss this insightful and
entertaining discussion. James will talk about the challenges in connecting
with a technical audience when your technical experts shun "smoke and
mirrors" and your marketing experts shun "geek speak." |
10:15AM -
10:30AM |
Break |
| Track Sessions |
| |
Marketing |
Business/Technical |
10:30AM -
11:15AM
|
Ray Gans, Actuate - Community Manager
Nobby Akiha, Actuate - Senior VP of Marketing
Building a Better Mousetrap - How to attract developers and keep them in your community |
Sonya Barry, Oracle - Community Manager
Java.net Case Study - Implementing a more modern and cost-effective infrastructure through
homegrown and open source technologies. |
11:15AM
-
12:00PM
|
Jon LeBlanc, Yahoo - Principal Software Engineer
Lessons learned from building the Yahoo! Developer Network
|
Michael Christie, HP - Manager, Content & Special Interest Programs for HP
AllianceONE Partner Program
Fitting it All Together: Operating a distributed worldwide partner program |
12:00PM -
1:00PM |
Lunch |
| Hot Topic Round Tables |
| 1:00PM - 2:00PM |
Join your colleagues for in-depth roundtable
discussions on topics that matter in Developer Relations, including: Using Social Media, Application
Distribution and App Stores, Successful Tools for Developers, New Methods for
Tech Support, What should be in an SDK, Which APIs Need to be Exposed, - and more!
Rotate between three different discussions during the time for maximum
interest and networking. |
| Keynote |
2:00PM -
2:45PM |
Jean Elliott, Microsoft Corporation - Senior Director, Marketing - Strategic and Emerging Business Team
From Bits to Business - Since 2008 Microsoft has complemented MSDN with BizSpark, a global program designed to catalyze the success of technology entrepreneurs. Jean will discuss the far-reaching implications of engaging "everywhere locally" with more than 35,000 young companies and 2,500 partners in over 100 countries. |
| Track Sessions |
| |
Marketing |
Business/Technical |
2:45PM -
3:30PM
|
Rachel Luxemburg, Adobe - Group Manager, Developer Relations - When Two Developer Communities Come Together - How to work with partners and manage expectations when there's two developer organizations involved. |
Anders Ohlsson, Embarcadero - Staff Engineer / Developer Relations
Moving from a Custom Developer Relations Program to an Off-the-Shelf Social Network Infrastructure - Hear how Embarcadero is effectively doing this. |
3:30PM -
3:45PM |
Break |
3:45PM
-
4:30PM
|
Michael Holmlund, Evans
Data Corp. - Analyst
Recruiting the Developer - Mike will report on the best ways to reach
developers and attract them to your program - wisdom from EDC's 2011
Developer Marketing Patterns survey |
Sergio Gonzales, eBay - Director, eBay Developers Program
From 0 to L337 - Cultural Norms of the Modern Developer |
4:30PM
-
5:15PM
|
Carolyn Mellor,
PayPal - Senior Program Manager, PayPal Developer Network
Using developer research to build an engaging developer website and program offering |
Richard Tywoniak, Cisco - Senior Manager, Partner Programs
Application Stores - A new Go-To-Market strategy for delivering developer applications to your enterprise customers |
5:30PM -
6:30PM |
Cocktail Reception |
| Tuesday, March 22, 2011 |
7:30AM -
5:00PM |
Registration
|
| Keynotes |
8:30AM -
9:15AM |
Ed Schmit, AT&T - Director, AT&T's
Developer Program
Ed brings insight and interest with a talk
about AT&T's developer program and the special challenges that face
program managers in the telecommunications space.
|
9:15AM -
10:00AM |
Laura Merling, Alcatel
Lucent - VP,
Open API Platform and Strategy
APIs shape
the kind of apps that developers can make. Laura is an expert who will share
her knowledge of the importance of exposing the right APIs and how doing so
you can enhance your program. |
10:00AM -
10:15AM |
Break |
| Track Sessions |
| Marketing |
Business/Technical |
10:15AM -
11:00AM
|
Eddie Amos, Juniper Networks - VP - Junos Developer Marketing
Junos - Powering the Programmable Network
|
Michael Rasalan, Evans
Data Corp. - Senior
Analyst
Using Research for Competitive Advantage - Michael will explain
specific research methodologies and when to use each to capture the most
actionable data
|
| Keynote |
11:00AM -
11:45PM
|
Alice Chou, IBM - Director of IBM developerWorks
Listen to Alice
share some of the insights that IBM's developer program has gained throughout
the time they've been fostering a developer community that includes millions
of developers worldwide
|
11:45PM -
12:45PM |
Lunch |
| Panel |
12:45PM -
1:30PM |
Panel Presentation: Designing the Ideal App Store - Program managers debate the importance of app stores
features and discuss the right way to split revenue, catalog apps, share
customer information and more - don't miss this dynamic event!
Moderator: John Andrews, Evans
Data Corp.
|
| Track Sessions |
| Marketing |
Business/Technical |
1:30PM -
2:15PM
|
Adam Grabowski, Navteq - Manager, Resources & Community Services
Adam Whaley, KPI Consulting - VP Product Development
Accelerating Member Recruitment through Design and Function |
Delyn Simons, Mashery - Director of Developer Relations
Devon Biondi, Mashery - Director of Platform Strategies
Going Geo-Loco! Location-based Services, Developers, and Your Open Platform - In 2011, your open API platform needs to keep up with the needs of location-based services (LBS) developers looking to build location-aware apps. We will review use cases from today's top LBS API platforms, such as Yellow Pages Group, FourSquare, SimpleGEO, and Quova and share how you can make your APIs a delight for LBS developers to use and create killer apps. |
2:15PM -
2:30PM |
Break |
| Developer Event |
2:30PM -
3:45PM |
LIVE ONSTAGE DEVELOPER FOCUS GROUP -
One
of the conference's MOST POPULAR events!
This is your chance to ask developers what you want to know - Ten
developers answer the questions you submit
Moderator: Janel Garvin, Evans Data
Corp. -
Founder and CEO
|
3:45PM -
4:00PM |
Closing Remarks |
| |
