Data Isn’t Optional—Not in This Economy
Uncertainty is the defining feature of today’s economy. Markets are volatile. Budgets are under scrutiny. And teams are being asked to do more—with less. In moments like this, instinct alone isn’t enough.
For companies, the margin for error is shrinking. Assumptions are risky. The cost of a misstep—targeting the wrong audience, investing in the wrong feature, missing a shift in behavior—has never been higher.
That’s why data isn’t a luxury. It’s a necessity.
The good news is that it doesn’t take reams of analysis to make a difference. Often, it’s just a few clear insights that shift the conversation—helping a product team see what users actually want or guiding marketing to focus where the signal is strongest. It could be as simple as understanding which decision-makers influence purchasing, or why developers are adopting a competing platform. These kinds of truths change trajectories.
Grounding decisions in real insight isn’t just strategic—it’s stabilizing. It helps organizations stay close to their audience, anticipate change, and adapt with purpose.
More leaders are recognizing this: that in times of rapid change, data is THE competitive advantage.
How is your organization staying oriented in this economic climate? What small insights have helped your teams make big decisions?
#TechLeadership #MarketResearch #DeveloperInsights #StrategicPlanning #DeveloperMarketing #B2BTech #DeveloperRelations #ProductStrategy #EvansData #DevEcosystem
Call 800-831-3080 for more information or email edcsales@evansdata.com
About Evans Data Corp.
Evans Data Corporation pioneered developer research 27 years ago filling a need for in-depth research on software development trends and adoption patterns. Specialized in understanding the developer landscape, Evans Data Corp. is the leading source for accurate, in-depth data and insights on software development trends, demographics and developer population market sizing. We help top tech firms like Google, Amazon, Intel, and Microsoft (to name a few) understand the developer ecosystem through survey-based research using unbiased, focused and qualified respondents that provide actionable insights to our clients. Evans Data is the go-to source for developer data, developer-focused market research, developer populations and forecasts, developer trends, developer insights, and custom developer research.