SANTA CRUZ, CA, February 5, 2002 - A new survey from industry research firm Evans Data Corporation reveals that today the typical software developer is male, between 36 and 50 years old. In fact, only 9% of the developers who participated in the study were women -- down 3% over the last two years. According to the survey, developer salaries didn’t seem to be affected by recession in 2001 - over 60% of developers still make over $55,000 per year, and almost 40% of them make over $75,000 per year. However, there has been some erosion in career satisfaction. The number of developers who would not switch careers for more money has dropped 9% since last year. Today there is an even split between developers who would switch and those who wouldn’t dream of it.
The Developer Marketing Patterns 2002 Annual Report, released to subscribers this week, takes a detailed look at today’s software developers and examines their attitudes about the marketing tools used to promote and sell products to them. The study includes interviews with 500 software developers, and focuses on tactical marketing information about web sites, purchasing patterns, purchase authority, most trusted influencers, Usenet, trade shows, and more.
Other key findings from the January 2002 survey:
- Developers’ most preferred marketing method was email. Twenty-six percent of developers – twice as many as last year – selected this method. Unsolicited evaluation copies and print ads were also popular, beating out other methods such as Usenet announcements and vendor presentations at trade shows.
- Sixty-two percent of developers choose not to lock themselves into one vendor’s solution when buying their tools, but prefer to get them from multiple vendors by purchasing “best of breed.”
- Industry trends are the main thing developers look for when reading print publications, whereas they prefer to search for software product information online.
Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans' syndicated research includes surveys focused on developers in a wide variety of subjects.
Copyright 2007 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.