DevX, Dr. Dobb's Journal and Google Among Winners

SANTA CRUZ, CA, February 1, 2003 - Evans Data Corporation announced today the award winners from its 2003 Developer Marketing Patterns Annual Survey. The awards were presented to publications and companies that developers selected as top of the class in the survey that studies developers’ attitudes about marketing methods and technologies.

Dr. Dobb’s Journal won two categories this year by being voted most read developer publication and most read C/C++ publication, Java Developer’s Journal won the category for most read Java-centric publication. Visual Studio Magazine took honors for best Visual Basic publication. Programmer’s Paradise took several honors from the survey; Best Reseller, Best Prices, Best Selection, Best Service and Best Catalog. Google didn’t surprise anyone by winning Best Search Engine. DevX won two awards from the recent report, the first for most read online developer resource and the second for best reseller website.

“DevX is very pleased to receive the awards for Top Online Developer Resource and Best Reseller Website,” said DevX senior vice president of sales and marketing, Sherry Thomas-Zon. “IT professionals have a lot of information resource options but have continued to rely on DevX for their information and peer community needs as they work through application development challenges and discuss technologies. Our professional audience, which has continued to expand worldwide, engages not only in searches for the right articles, tips or tools on DevX, but also actively participates in what has become the largest community of development professionals—they are the foundation of the site’s success." Thomas-Zon concluded.

Other findings from the annual survey of more than 550 professional developers included:

• Most developers spent between $1,000 and $5,000 for tools in the last year, either personally or as authorized by their companies.
• Print ads, vendor emails and evaluation copies were far and away the most liked marketing methods chosen by developers. Phone calls from sales reps ranked last.
• Of respondents that belonged to a computer user group almost half attend meetings at least once a month or more. However, 46% of surveyed developers do not belong to a computer user group.

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans' syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2007 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.

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