Santa Cruz, CALIF. (February 5, 2024) - The prevalence of deep fakes in social media is hard to ignore. According to the recently released Developer Marketing Survey Report by Evans Data Corp., eighty-nine percent of developers recognize the prevalence of deep fakes on social networks.

Initially used for creative audience immersion with video game graphics and virtual try-ons, recent developments have exposed deep fakes and the potential for misuse in politics and public discourse. However, despite the growing conversations around legislation for these new technologies, developers continue to hold a predominantly positive view of AI-generated content.

This latest Developer Marketing Survey asked active developers if they were able to differentiate between AI-generated and human-generated content. Most developers reported that they could accurately differentiate between the two and tend to favor the personal touch of human-generated content that feels irreplicable by AI. Many who reported indifference when it came to AI or human-generated content reasoned that accuracy of information was more important than who created the content.

Moreover, developers increasingly recognize the potential of AI-generated content as a valuable collaboration tool. While they appreciate the authenticity and uniqueness of human-generated content, they also see AI as a powerful ally in content creation. This nuanced perspective reflects developers' pragmatic approach to leveraging technology to enhance their creative endeavors and streamline their workflows.

These insights were obtained through an in-depth technical survey of global developers to reveal the current pulse of developer’s and their opinions on existing and emerging technologies. Evans Data Corp.’s newly released Developer Marketing Survey Report covers how to tap into a developer’s passions, using generative AI for marketing, tech conferences and events, and more. Utilize these insights to gauge attitudes towards tools and technologies that will better inform your marketing strategies.

Evans Data Corporation was founded to fill the growing demand for actionable market research, market intelligence, and strategic planning. The company specializes in understanding the developer landscape, and is the leading source of accurate, in-depth data and insights on software development trends, demographics, and developer population market sizing. As an industry leader since 1998, Fortune 100 companies, startups, and private investing firms have turned to Evans Data Corporation for their expertise, data analysis, and survey-driven insights.

Copyright 2024 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.

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