Developer Marketing Survey Report 2023

Report Overview

Table of Contents     Read Excerpt   Excerpt 1 Excerpt 2 Excerpt 3

Abstract

The Developer Marketing Survey Report contains actionable information on the most effective types of marketing and media work when marketing to developers. This report is an extensive study of software developers’ attitudes about the marketing tools, programs, and techniques used to promote and sell products to them. It is essential for product promotions, pricing and forecasting, media planning, and developer marketing activities.

View the table of contents listing the 150+ survey topics/questions asked

Read Report Excerpts:

The latest report sections cover:

  • Describing the Developer Audience
  • Psychographics
  • Perceptions of the Technology Landscape
  • Perceptions of the Work Environment
  • Open Source & Industry Perceptions
  • Evaluation Software
  • Purchasing Authority
  • Developer Media Sites
  • Designing Effective Content
  • Information Sources
  • Using Social Media to Recruit Developers
  • Advertising
  • Email
  • Newsletters & Blogs
  • Webinars & Videos
  • Virtual Conferences
  • Coding Contests & Hackathons
  • Tech Conferences & Events

and More!

Report Length: 191 Pages
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