SANTA CRUZ, CA. April 2, 2015 - The number of females in software development has more than doubled since first being measured in 2001, according to Evans Data’s recently released Developer Marketing 2015 survey. In 2015, 22.2% of software developers are women, or a little over four million female software developers worldwide. While today’s number is strong compared to 2001, it is even stronger compared to the years of 2003 to 2009 when the percent of female developers dipped into the single digit range. The survey of over 430 software developers, which is now in its sixteenth year, also shows that today’s female software developers tend to be younger than their male counterparts with a median age of 34, compared to the male median of 37.
“The population of female software developers has been steadily growing since the last recession,” said Janel Garvin, CEO of Evans Data. “Women are starting to view technology as a profession with a very favorable future and are beginning to believe it’s a world that’s accessible to them. Of course, the demographic shift is also due to older males leaving the profession during the last recession."
The in-depth survey shows the demographics, psychographics, and attitudes of over 430 professional software developers, providing a margin of error of +/- 4.7%, an industry standard. The survey provides marketers with the information they need to successfully market to developers.
The Developer Marketing survey examines a wide array of areas that are integral to a developer marketing campaign. This includes demographics, psychographics, outreach, influencers, conference and trade shows, online advertising, forming and maintaining a community, and more.
Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans' syndicated research includes surveys focused on developers in a wide variety of subjects.
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