Report Finds Ill-Targeted Messaging as Biggest "Pet Peeve" in Developer Marketing

Santa Cruz, CALIF. (March 31, 2020) Marketing professionals are missing the mark with developers. Notably, developers are growing frustrated with ill-targeted messaging. To better understand the uniqueness of the developer marketing landscape, Evans Data Corporation released the Developer Marketing 2020 report; a tactical look at developers' attitudes and preferences toward marketing.

"Marketers are not honing their messages enough for developers and that is a big pet peeve among the developer community," summarizes Evans Data CEO, Janel Garvin. "Our research revealed that developers feel marketing targets management rather than active developers or the message isn't tailored to their duties. This oversight causes marketing campaigns to push developers away rather than draw them in."

Developer Marketing 2020 is based on findings from 437 in-depth interviews with English-speaking developers and highlights developers pet peeves, marketing missteps, developer views on current marketing outreach, and preference on how to be contacted. The data-driven report shows that marketers are not providing enough technical information and broadly target developers who prefer a narrowly focused, development-tasks-specific message.

The report provides marketers insights to increase advertising visibility and strengthen relationships among developers. Encompassing overall developer demographics and psychographics, the report also provides data, statistics and trend analysis on:

• How best to engage with developer communities,
• Evaluation software and the path to purchase,
• Use of visual media in marketing,
• Effectiveness of industry events, giveaways and live streams,
• Compelling content and messaging for products versus projects,
• What ads draw developer interest, and
• Preferred communication style and most effective outreach method.

The full table of contents, report methodology, and sample report pages are available online at evansdata.com/marketing2020

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans' syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2020 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.

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